{"id":42550,"date":"2019-10-21T10:12:59","date_gmt":"2019-10-21T09:12:59","guid":{"rendered":"https:\/\/www.intelligentcio.com\/me\/?p=42550"},"modified":"2019-10-21T10:15:17","modified_gmt":"2019-10-21T09:15:17","slug":"4c-sets-up-marketing-consultancy-practice-for-middle-east","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/me\/2019\/10\/21\/4c-sets-up-marketing-consultancy-practice-for-middle-east\/","title":{"rendered":"4C sets up marketing consultancy practice for Middle East"},"content":{"rendered":"\n

4C has appointed Salesforce veteran, Ali Saeed, to lead the new division as Marketing Cloud Practice Lead for the Middle East and North Africa. <\/em><\/strong><\/p>\n\n\n\n

Digitalisation is undoubtably a key trend in the Middle East as is\nevidenced by the fact that today, Internet penetration in the region stands at\n67.2%, compared to the global average of just 56.6%. <\/p>\n\n\n\n

Recognising that this high degree of connectivity is changing consumer\nbehaviour and placing new digital marketing demands on regional businesses, 4C,\nthe customer-focussed Digital Transformation consultancy, has announced the\nestablishment of a dedicated marketing consultancy practice. <\/p>\n\n\n\n

The new division will be headed by Ali Saeed <\/a>who joins 4C as Marketing Cloud Practice Lead for the Middle East and North Africa (MENA).<\/p>\n\n\n\n

\"\"
<\/strong>Ali Saeed is the new Marketing Cloud Practice Lead for the <\/strong><\/em>Middle <\/strong>East and North Africa for 4C<\/strong><\/em> <\/strong><\/figcaption><\/figure>\n\n\n\n

Saeed will be responsible for building the high performing professional\nservices unit, specialised in delivering a range of marketing automation\nservices. <\/p>\n\n\n\n

He will report directly to Jake Callaway, Managing Director, MENA at 4C. <\/p>\n\n\n\n

\u201cThere is a monumental shift in market dynamics in recent years,\ninfluenced largely by ease of access to digital services and smart devices,\u201d\nsaid Callaway.<\/p>\n\n\n\n

\u201cWhether it\u2019s in the B2C or B2B space, hyper-personalised customer\nexperiences are taking precedence. Backed by the benefit of having a\nwell-established marketing cloud practice in the United Kingdom, 4C is ready to\nreplicate this successful model and deliver an incredibly valuable and relevant\noffering to our Middle East customers.\u201d<\/p>\n\n\n\n

While 4C\u2019s digital marketing consultancy services can help organisations\nacross all verticals deliver next-level customer experiences, Ali and his team\nintend to initially focus on the travel, hospitality, entertainment, retail, automotive,\nenergy, and financial sectors. As the largest independent Salesforce Platinum Partner\nin EMEA, 4C\u2019s new practice will extensively leverage the Salesforce Marketing\nCloud platform to enable businesses to deliver relevant, personalised journeys for\ntheir customers across channels and devices \u2013 enabling marketers to deliver the\nright messages to the right people via the right channel.<\/p>\n\n\n\n

Saeed said: \u201cDigital marketing in the Middle East is still in its nascent\nstages but this is changing rapidly \u2013 driven not by businesses but rather by\nconsumer preferences. There is a tremendous first-mover advantage for those\nbusinesses that adapt their marketing models to successfully engage the new\nbreed of tech-savvy, digital-first customers. The Salesforce Marketing Cloud is\nthe ideal platform to empower this evolution, and as the clear regional expert\nin this domain, 4C is ready to be the long-term partner in helping businesses efficiently\nand effectively navigate this transformation.\u201d<\/p>\n\n\n\n

Saeed has over 12 years of experience in the Digital Marketing industry.\nPrior to joining 4C, he spent eight years working with Salesforce in London as\na Marketing Cloud Solutions Architect and Solution Engineer. Saeed has\ndelivered successful Marketing Cloud projects for companies such as\nTicketmaster, Sony PlayStation and other leading brands in the aviation, retail\nand software sectors. Most recently, he led the successful implementation of\nthe Marketing Cloud platform for the iconic Atlantis, The Palm Resort in Dubai.\n<\/p>\n","protected":false},"excerpt":{"rendered":"

4C has appointed Salesforce veteran, Ali Saeed, to lead the new division as Marketing Cloud Practice Lead for the Middle East and North Africa. Digitalisation is undoubtably a key trend in the Middle East as is evidenced by the fact that today, Internet penetration in the region stands at 67.2%, compared to the global average […]<\/p>\n","protected":false},"author":18,"featured_media":42555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[809],"tags":[5218,10485,22,5220,562,2068],"class_list":["post-42550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-more-news","tag-4c","tag-ali-saeed","tag-cloud","tag-jake-callaway","tag-middle-east","tag-salesforce"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/42550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/comments?post=42550"}],"version-history":[{"count":2,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/42550\/revisions"}],"predecessor-version":[{"id":42554,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/42550\/revisions\/42554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media\/42555"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media?parent=42550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/categories?post=42550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/tags?post=42550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}