{"id":42556,"date":"2019-10-21T11:11:46","date_gmt":"2019-10-21T10:11:46","guid":{"rendered":"https:\/\/www.intelligentcio.com\/me\/?p=42556"},"modified":"2019-10-22T11:12:55","modified_gmt":"2019-10-22T10:12:55","slug":"toysrus-partners-with-capillary-technologies-for-ai-powered-solutions","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/me\/2019\/10\/21\/toysrus-partners-with-capillary-technologies-for-ai-powered-solutions\/","title":{"rendered":"ToysRUs partners with Capillary Technologies for AI powered solutions"},"content":{"rendered":"\n

The iconic toy chain is undergoing a Digital Transformation in the KSA backed by Capillary Technologies as a strategic partner.<\/em><\/strong><\/p>\n\n\n\n

Capillary\nTechnologies, a leader in omnichannel engagement solutions, along with its\npartner Naizak AlElm, have become a key technology enabler for ToysRUs in Saudi\nArabia by providing the popular chain of toy stores with its AI based Instore\nsolution. <\/p>\n\n\n\n

ToysRUs will\nbenefit from Capillary\u2019s retail marketing solution to accurately identify\nin-store walk- ins and derive rich insights about customer behaviour and buying\npatterns to help plan store operations efficiently. <\/p>\n\n\n\n

According to\nresearch from Euromonitor International<\/a>, Saudi Arabia\u2019s\nretail market is expected to grow at 12.3% to be worth US$119 billion by 2023.\nHaving recently established its regional entity \u2018Capillary Arabia\u2019 in the\nKingdom, Saudi Arabia is the fastest-growing market for Capillary in the\nregion.<\/p>\n\n\n\n

With this latest\npartnership with ToysRUs, Capillary aims to further consolidate its presence in\nthe country. <\/p>\n\n\n\n

Offline retail in Saudi Arabia continues to\ncontribute about 95% to the total spend. Consumers still prefer to visit\nbrick-and-mortar stores to experience and feel the product before a purchase.\nKeeping customers at the centre of attention, ToysRUs wanted to build an\noffline clickstream of data, similar to what ecommerce does, to support the\ncompany’s mission to provide an exceptional retail experience to customers.<\/p>\n\n\n\n

ToysRUs deployed Capillary\u2019s VisitorMetrix which\nnot only enables it to analyse historical store traffic patterns to determine\nstaffing requirements through power hours, but also gives immediate responsive\ndata to changes, including studying the impact of promotional campaigns. <\/p>\n\n\n\n

ToysRUs uses this information to strategise\ntheir operations and marketing campaigns to look deeper at their performance\nand pull the right levers for improved productivity.<\/p>\n\n\n\n

\u201cWhile our ecommerce business is growing,\nwe did not want to lose focus on the offline stores. Combining the instore\nconsumer behaviour with the transactional data will give us a complete 360\ndegree view of our customers and will help us personalise our offerings and\nservices,\u201d said Mansour Al-Akeel, Managing Director and CEO at ToysRUs.<\/p>\n\n\n\n

Capillary’s President and General Manager\nfor META, Nitin Kaushal said: “Saudi Arabia is one of our key markets in\nthe region and we are pleased to partner with ToysRUs and be involved in their\ndigital journey. We will soon be launching VisitorSense to help retailers\ncapture more in-store data. It will provide brands with demographics and\nfashion profiles of store visitors to better understand their buying habits,\npatterns and preferences. We look forward to establishing a long-term\npartnership with ToysRUs and help elevate their customer experience.”<\/p>\n\n\n\n

Capillary has also\npartnered with Naizak in Jeddah to leverage its rich and localised expertise in\nthe market to design localised loyalty solutions for homegrown brands. <\/p>\n","protected":false},"excerpt":{"rendered":"

The iconic toy chain is undergoing a Digital Transformation in the KSA backed by Capillary Technologies as a strategic partner. Capillary Technologies, a leader in omnichannel engagement solutions, along with its partner Naizak AlElm, have become a key technology enabler for ToysRUs in Saudi Arabia by providing the popular chain of toy stores with its […]<\/p>\n","protected":false},"author":18,"featured_media":42557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3629,78,4320,791,332,13,79],"tags":[3211,8671,908,10488,277,10486,10487],"class_list":["post-42556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter","category-regional-news-newsletter","category-retail","category-ksa","category-software","category-top-stories","category-used","tag-ai","tag-capillary","tag-digital-transformation","tag-mansour-al-akeel","tag-saudi-arabia","tag-toyrus","tag-visitormetrix"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/42556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/comments?post=42556"}],"version-history":[{"count":8,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/42556\/revisions"}],"predecessor-version":[{"id":42565,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/42556\/revisions\/42565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media\/42557"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media?parent=42556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/categories?post=42556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/tags?post=42556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}