{"id":67435,"date":"2021-12-20T13:12:20","date_gmt":"2021-12-20T13:12:20","guid":{"rendered":"https:\/\/www.intelligentcio.com\/me\/?p=67435"},"modified":"2021-12-22T11:06:15","modified_gmt":"2021-12-22T11:06:15","slug":"servicenow-and-qualtrics-innovate-to-help-companies-scale-service-experiences","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/me\/2021\/12\/20\/servicenow-and-qualtrics-innovate-to-help-companies-scale-service-experiences\/","title":{"rendered":"ServiceNow and Qualtrics innovate to help companies scale service experiences"},"content":{"rendered":"\n

Integrations combine rich customer and employee insights with digital workflows, empowering organizations to act quickly and deliver more meaningful service experiences.<\/em><\/strong><\/p>\n\n\n\n

ServiceNow and Qualtrics have announced the availability of new joint capabilities that enable companies to deliver personalized service experiences.<\/p>\n\n\n\n

Combining ServiceNow\u2019s digital workflows with Qualtrics\u2019 experience management technology, organizations can harness and act on customer and employee experience data on the Now Platform, in real time, to quickly resolve issues and improve engagement, loyalty and retention.<\/p>\n\n\n\n

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Michael Ramsey, VP, Customer Workflow Products at ServiceNow<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n

\u201cWhat it means to truly know your customer has changed. Organizations need to deliver empathy at mass scale in every interaction to retain customers and drive growth in 2022,\u201d said Michael Ramsey, VP, Customer Workflow Products at ServiceNow. \u201cAccess to rich customer insights allows agents to respond to individual needs and powers digital workflows that drive great experiences, customer loyalty and empathy.\u201d<\/p>\n\n\n\n

\u201cGreat experiences are the currency of modern business. The experiences that companies deliver today can become their greatest competitive advantage tomorrow,\u201d said Jay Choi, Chief Product Officer at Qualtrics. \u201cCompanies who understand and act on experience data \u2013 the feedback that employees and customers share with them \u2013 to deliver incredible service experiences will successfully build long-term, meaningful relationships.\u201d<\/p>\n\n\n\n

Setting a new standard for personalized service experiences at scale<\/strong><\/p>\n\n\n\n

Many organizations still struggle with siloed systems and disconnected customer insights that hamper their ability to design and deliver experiences customers want. Yet, providing great customer experiences is key to retention and growth. According to research <\/a>from Qualtrics and ServiceNow, 80% of respondents said they have switched brands because of poor customer experience, and poor customer service experiences were the number one reason why.<\/p>\n\n\n\n

To address this challenge, organizations can now access additional customer experience data from Qualtrics on the Now Platform via the Qualtrics CustomerXM and ServiceNow Customer Service Management integration. The data will empower service teams to create personalized workflows and automate support experiences, increasing loyalty and spend while helping reduce operational costs.  <\/p>\n\n\n\n

\u201cToday people increasingly expect their banks to provide personalized experiences across every interaction,\u201d said Nicolas Boesch, GVP of Voice of Customer at M&T Bank. \u201cOur use of ServiceNow and Qualtrics has enabled us to improve customer satisfaction at critical touchpoints, including our contact centers, retail locations and digital channels. We look forward to using the new Qualtrics and ServiceNow integration to help further streamline our processes and uncover new ways to delight our customers.\u201d<\/p>\n\n\n\n

Organizations can also now seamlessly use the Qualtrics EmployeeXM for IT and ServiceNow IT Service Management integration to improve employee satisfaction and engagement. The integration helps IT teams automate and measure personalized service experiences based on employee experience data, while helping reduce operational costs. This is critical – Qualtrics <\/a>research<\/a> shows that employees are 230% more engaged at work if they believe they have the right IT services and technology supporting them.<\/p>\n\n\n\n

\u201cThe digital services and tools that employees use for work are pivotal to the overall employee experience in today\u2019s hybrid workplace. When employees are enabled with the right technology at work they are happier and more productive,\u201d said Bob Border, CIO, Ingredion Incorporated. \u201cThe Qualtrics and ServiceNow integration will enable our IT department to identify and close experience gaps that improve employee satisfaction, productivity and engagement.”<\/p>\n\n\n\n

Innovating together for future service experiences<\/strong><\/p>\n\n\n\n

Qualtrics and ServiceNow will continue to jointly innovate to deliver more meaningful, tailored experiences in 2022. Additional integrated capabilities will help teams visualize sentiment and profile data directly on the Now Platform, giving agents and frontline teams a more holistic view of the customer and employee to improve service experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"

Integrations combine rich customer and employee insights with digital workflows, empowering organizations to act quickly and deliver more meaningful service experiences. ServiceNow and Qualtrics have announced the availability of new joint capabilities that enable companies to deliver personalized service experiences. Combining ServiceNow\u2019s digital workflows with Qualtrics\u2019 experience management technology, organizations can harness and act on […]<\/p>\n","protected":false},"author":18,"featured_media":67473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[809],"tags":[9414,14362,3432],"class_list":["post-67435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-more-news","tag-digital-workflows","tag-qualtrics","tag-servicenow"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/67435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/comments?post=67435"}],"version-history":[{"count":9,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/67435\/revisions"}],"predecessor-version":[{"id":67475,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/67435\/revisions\/67475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media\/67473"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media?parent=67435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/categories?post=67435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/tags?post=67435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}