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Under Armour selects AWS as its preferred cloud provider for SAP environments

Under Armour selects AWS as its preferred cloud provider for SAP environments

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Under Armour has selected AWS as its preferred cloud provider for SAP to increase resilience, enhance security and provide more significant insights across its business.

The athletic performance brand completed the migration of its SAP environments to AWS earlier this year, providing the foundation for improving performance and visibility across its design, merchandising, planning, manufacturing, supply chain and sales distribution channels. 

Under Armour will now integrate its SAP environments with AWS’s broad and deep set of technologies, including analytics, Machine Learning, compute and storage. Powered by the world’s leading cloud, this modernization brings a range of AWS capabilities to fuel innovation in areas like 3D apparel and footwear design, digitally connected footwear and apparel, resource-efficient production, direct-to-consumer sales and global wholesale distribution.

“AWS is a critical element of our Digital Transformation, and we look forward to harnessing its industry-leading cloud capabilities as we enter our next stage of growth,” said Danny Miles, Under Armour Chief Technology Officer.

“With SAP in the cloud, we can now apply deep analytics and Machine Learning capabilities to drive greater efficiency across our business. With AWS, we are optimizing our product innovation processes to deliver premium consumer experiences wherever and whenever our customers choose to engage our brand.”

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