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MLSE and AWS team up to transform experiences for Canadian sports fans

MLSE and AWS team up to transform experiences for Canadian sports fans

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AWS and Maple Leaf Sports & Entertainment (MLSE) are innovating together to transform some of Canada’s best-known sports franchises.

The partnership will help Toronto Maple Leafs, Toronto Raptors, Toronto Football Club (FC) and Toronto Argonauts deliver enhanced fan engagement.

MLSE has selected AWS as its official cloud provider and official provider of AI, Machine Learning (ML) and Deep Learning cloud services.

MLSE will use AWS’s portfolio of cloud capabilities, including ML, advanced analytics, compute, database and storage services to support their teams and lines of business.

MLSE will build solutions that will support how teams play on the ice, court, pitch or field; how players stay healthy; and how fans connect with each other and experience games.

“We aim to offer new ways for fans to connect digitally with their favorite teams while also seeking to uncover digital sports performance opportunities in collaboration with our front offices,” said Humza Teherany, Chief Technology and Digital Officer at MLSE.

“With AWS’s advanced ML and analytics services, we can use data with our teams to help inform areas such as: team selection, training and strategy to deliver an even higher caliber of competition. Taking a cloud-first approach to innovation with AWS further empowers our organization to experiment with new ideas that can help our teams perform their very best and our fans feel a closer connection to the action.”

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