Clarity AI has announced that Klarna is using Clarity AI’s data and capabilities to promote environmentally conscious brands to 150 million shoppers.
Sustainability is becoming a major concern for shoppers. Yet, so far, much of the attention in the market has been focused on the fashion industry. To shed light on a new category, Klarna will initially feature ways to shop consciously – powered by Clarity AI’s capabilities – to those shopping for electronics across thousands of brands in 22 countries around the world.
As a whole, the technology industry is expected to produce around 14% of global emissions by 2040 – up from 3%. As well as the energy demand from the usage of electronic devices, their production and disposal have a significant environmental impact. Producing these devices equals or exceeds the carbon cost of using them.
According to the Q3 2022 Klarna Shopping Pulse, 62% of US shoppers say that sustainability when shopping for electronics is important to them (e.g., that the product is made of more sustainable materials or the brand is taking active steps towards climate change). Also, the study showed that over two-thirds of Americans think it’s important that the brands they buy actively combat climate change and use recycled or sustainable materials in their products, and 24% of Americans actively seek out brands that are ethical and sustainable.
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