Salesforce, a global leader in CRM, has announced that Casey’s General Stores, the third-largest convenience store retailer and the fifth-largest pizza chain in the United States, has experienced increased revenue and engagement with its customer base with the help of Salesforce technology. This has assisted in sending over 1 billion marketing messages to their more than 5.5 million Rewards loyalty members this year.
By consolidating marketing technology vendors across their business, Casey’s has been able to harness a holistic and organized view of all its customers, making for more personalized engagement, saving time and money, reducing complexity and increasing revenue.
Today, 44% of commerce organizations are prioritizing lowering costs over the next two years and 79% of organizations say using automation tools increases their productivity.
Casey’s has set a strong foundation to enable its shift toward automated personalization. With over 13 million customer profiles in the Genie Customer Data Cloud, 150 profile attributes, and 6 billion engagements captured, 30% of Casey’s digital revenue is driven by marketing channels activated through Salesforce.
Casey’s used the experience and innovations from Salesforce consulting partner Deloitte Digital to better implement the Genie Customer Data Cloud for its specific business needs, which led to faster and better results. Today, Salesforce is delivering success now for Casey’s and companies across every industry in a time when businesses and consumers are being more measured with their spend.
Since beginning their work with Salesforce, Casey’s has built a new ecommerce website, launched mobile apps, a loyalty program, and partnered with third-party delivery companies with Salesforce as the capability to market directly to all customers engaging through these experiences. Casey’s is now sending 200 million personalized messages a month to their subscriber base, specifically tailored to each customer’s purchasing history.
Evolving digital experiences with Salesforce has also enabled Casey’s to re-engage lapsed buyers, influence new loyalty program members to make purchases, and incentivize frequent buyers to make additional purchases. Today, Casey’s leverages multiple Salesforce products, including: Genie Customer Data Cloud, Marketing Cloud, MuleSoft and Service Cloud.
“Casey’s is an innovative brand that has been able to use real-time data to become a customer company. Using Salesforce, Casey’s has been able to consolidate marketing tech tools on to a single platform, while unifying data from within Salesforce and elsewhere to create tailored customer experiences,” said Bobby Jania, SVP, Marketing Cloud, Salesforce.
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