{"id":43370,"date":"2025-03-17T08:30:00","date_gmt":"2025-03-17T08:30:00","guid":{"rendered":"https:\/\/www.intelligentcio.com\/north-america\/?p=43370"},"modified":"2025-06-11T16:47:19","modified_gmt":"2025-06-11T15:47:19","slug":"osmo-launches-generation-worlds-first-ai-powered-fragrance-house","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/north-america\/2025\/03\/17\/osmo-launches-generation-worlds-first-ai-powered-fragrance-house\/","title":{"rendered":"Osmo launches Generation, world\u2019s first AI-powered fragrance house"},"content":{"rendered":"\n<p>Osmo, the first company to digitize scent, has launched Generation, a groundbreaking fragrance house powered by olfactory intelligence (OI) &#8211; a technology that turns data into scent.<\/p>\n\n\n\n<p>&nbsp;Through OI, Generation brings together exclusive ingredients, advanced formulation tools and real-world market intelligence, making it possible for brands and creators to create fragrances with more precision and creativity than ever before.<\/p>\n\n\n\n<p>Alex Wiltschko, Founder and CEO, Osmo, said: \u201cWe developed olfactory intelligence to give brands more intuitive, data-driven and creative ways to design fragrances.\u00a0This isn\u2019t just about making the process faster but also smarter and more expressive to help brands create extraordinary products.\u201d<\/p>\n\n\n\n<p>At launch, Generation introduced three exclusive fragrance ingredients, Glossine, Fractaline and Quasarine, created using OI technology.<\/p>\n\n\n\n<p>Beyond new ingredients, Generation is built to streamline the entire fragrance development process, helping brands move from idea to market more efficiently while staying ahead of trends.<\/p>\n\n\n\n<p>Key innovations from Generation include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-powered formulation tools that turn inspiration from texts or images into precise fragrance formulas<\/li>\n\n\n\n<li>Ingredients developed with sustainability and safety in mind<\/li>\n\n\n\n<li>Real-world predictive market intelligence to create fragrances that connect with consumers<\/li>\n\n\n\n<li>Faster development cycles to reduce time to market without compromising quality.<\/li>\n<\/ul>\n\n\n\n<p>Launched in January 2023 with $60 million Series A funding led by Lux Capital and Google Ventures, Osmo fuses machine learning, data science, psychophysics, olfactory neuroscience, electrical engineering, and chemistry in a multi-disciplinary approach to digitizing scent.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Osmo, the first company to digitize scent, has launched Generation, a groundbreaking fragrance house powered by olfactory intelligence (OI) &#8211; a technology that turns data into scent. &nbsp;Through OI, Generation brings together exclusive ingredients, advanced formulation tools and real-world market intelligence, making it possible for brands and creators to create fragrances with more precision and [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":43371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,43],"tags":[8094,8093,8092],"class_list":["post-43370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-top-stories","tag-fragrance","tag-olfactory-intelligence-oi","tag-osmo"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/posts\/43370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/comments?post=43370"}],"version-history":[{"count":2,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/posts\/43370\/revisions"}],"predecessor-version":[{"id":43373,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/posts\/43370\/revisions\/43373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/media\/43371"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/media?parent=43370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/categories?post=43370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/tags?post=43370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}