Universal Music Group (UMG), the world leader in music-based entertainment, and ElevenLabs, the leading AI audio research and product company, have announced a multi-year licensing agreement and wider strategic collaboration to launch a new AI-powered music platform for fans as well as to jointly develop AI audio products for artists and songwriters.<\/p>\n\n\n\n
The groundbreaking agreement \u2013 ElevenLabs\u2019 first with a major label \u2013 encompasses licensing and product development. It reflects the companies\u2019 shared commitment to the principles that AI-enabled music innovation should be built responsibly, respect human artistry and enable artists and songwriters to share in the value created.<\/p>\n\n\n\n
The ElevenLabs-UMG relationship will begin with a new AI-powered music creation platform built on licensed music and artist participation. Now in development, the platform will give fans new ways to co-create with music from participating artists and songwriters, including through remixes and mashups, new track interpretations and personalized vocal experiences. The agreement also includes the development of additional products and fan experiences in the months and years to come.<\/p>\n\n\n\n
\u201cThe most exciting possibilities for AI and music are those that put artists, songwriters and fans at the center,\u201d said Sir Lucian Grainge, Chairman and CEO, Universal Music Group. \u201cUMG and ElevenLabs are aligned that responsible AI can inspire discovery, deepen engagement between artists and fans, and unlock new revenue opportunities for the creative community. ElevenLabs\u2019 leadership in AI audio brings a new dimension to our growing ecosystem of partners committed to expanding what\u2019s creatively and commercially possible for human artistry.\u201d<\/p>\n\n\n\n
\u201cAI opens up incredible possibilities for interacting with our favorite music and artists,\u201d said ElevenLabs cofounder and CEO Mati Staniszewski. \u201cBy combining UMG\u2019s global community and rights management expertise, with our AI models and products, we\u2019ll enable artists and songwriters to create powerful new experiences for their fans and ensure they are fairly compensated.\u201d<\/p>\n\n\n\n
The new platform will be distinct and offered separately from ElevenLabs\u2019 existing music products, which include Music API and ElevenMusic.<\/p>\n\n\n\n
Music API provides ElevenLabs\u2019 studio-grade music models via API and is used by music technology, media and entertainment, social media and other leading businesses and developers globally.<\/p>\n\n\n\n
ElevenMusic is ElevenLabs\u2019 music creation app for generating and editing original songs, with granular control over vocals, instrumentation, style, arrangement and other elements of a track.<\/p>\n\n\n\n
The collaboration brings together UMG\u2019s artist and songwriter community with ElevenLabs\u2019 AI research and product capabilities. The companies said the platform would be based on licensed music and participation by artists, placing rights management and compensation at the centre of the fan experience.<\/p>\n\n\n\n
For UMG, the agreement extends its work with technology partners developing AI applications around music while retaining a focus on human artistry. For ElevenLabs, it marks the company\u2019s first agreement with a major label and expands its music activities beyond existing products.<\/p>\n\n\n\n
The platform is intended to support fan participation, from remixes and mashups to alternative track interpretations and personalised vocal experiences. Further AI audio products for artists and songwriters, alongside additional fan experiences, are also included within the companies\u2019 strategic collaboration.<\/p>\n","protected":false},"excerpt":{"rendered":"
Universal Music Group (UMG), the world leader in music-based entertainment, and ElevenLabs, the leading AI audio research and product company, have announced a multi-year licensing agreement and wider strategic collaboration to launch a new AI-powered music platform for fans as well as to jointly develop AI audio products for artists and songwriters. The groundbreaking agreement […]<\/p>\n","protected":false},"author":58,"featured_media":54325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6936,43],"tags":[12933,10062,153,12936,5092,4369,12935,12934,12932,10061],"class_list":["post-54324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-top-stories","tag-ai-audio","tag-ai-music","tag-artificial-intelligence","tag-digital-music","tag-elevenlabs","tag-generative-ai","tag-music-licensing","tag-music-technology","tag-umg","tag-universal-music-group"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/posts\/54324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/comments?post=54324"}],"version-history":[{"count":1,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/posts\/54324\/revisions"}],"predecessor-version":[{"id":54326,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/posts\/54324\/revisions\/54326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/media\/54325"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/media?parent=54324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/categories?post=54324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/tags?post=54324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}