InMobi is putting AI in the advertising driver\u2019s seat with Mobius, a new intelligence system making more than 25 trillion predictions a day as the company moves to automate how digital advertising is selected, delivered and measured.<\/p>\n\n\n\n
The platform operates across InMobi\u2019s advertising stack, including its Exchange and demand-side platform, as well as ads delivered through Glance. It evaluates around 200 billion advertising opportunities daily, using AI to determine which ads should run against specific advertiser objectives.<\/p>\n\n\n\n
Rather than treating targeting, creative selection and measurement as separate processes, Mobius starts with an advertiser\u2019s intended outcome. It then coordinates audience, supply and creative choices, records why each decision was made and feeds measured results back into future decisions.<\/p>\n\n\n\n
The system combines zero-party data from InMobi\u2019s consumer surveys with first-party signals from platforms including 1Weather and Glance. It also draws on signals from more than 70,000 SDK-integrated publisher apps, InMobi Exchange, InMobi DSP, licensed datasets and ecosystem partnerships.<\/p>\n\n\n\n
InMobi said measurement parameters including KPIs, attribution rules, holdouts and evidence windows can be established before campaigns begin, allowing Mobius to compare predicted performance with actual results.<\/p>\n\n\n\n
Early deployments include Grocery Outlet\u2019s Founders Day campaign, which reached 8.6 million unique shoppers across connected TV and mobile. Its AI Companion achieved 35% engagement and a threefold increase in click-through rate.<\/p>\n\n\n\n
Mobius is now powering InMobi\u2019s advertising products, pushing the company deeper into agentic advertising where algorithms increasingly determine what consumers see, when they see it and why.<\/p>\n","protected":false},"excerpt":{"rendered":"
InMobi is putting AI in the advertising driver\u2019s seat with Mobius, a new intelligence system making more than 25 trillion predictions a day as the company moves to automate how digital advertising is selected, delivered and measured. The platform operates across InMobi\u2019s advertising stack, including its Exchange and demand-side platform, as well as ads delivered […]<\/p>\n","protected":false},"author":58,"featured_media":54477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6936,43],"tags":[13036,10403,13035,13037,153,12606,13041,13039,158,10205,13038,13040],"class_list":["post-54476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-top-stories","tag-adtech","tag-advertising-technology","tag-agentic-advertising","tag-ai-advertising","tag-artificial-intelligence","tag-digital-advertising","tag-glance","tag-inmobi","tag-machine-learning","tag-marketing-technology","tag-mobius","tag-programmatic-advertising"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/posts\/54476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/comments?post=54476"}],"version-history":[{"count":1,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/posts\/54476\/revisions"}],"predecessor-version":[{"id":54478,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/posts\/54476\/revisions\/54478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/media\/54477"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/media?parent=54476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/categories?post=54476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/north-america\/wp-json\/wp\/v2\/tags?post=54476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}