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Indonesian footwear brand launches Celebros Search to increase eCommerce transactions

Indonesian footwear brand launches Celebros Search to increase eCommerce transactions

APACIndonesiaMore NewsRetail

Bridgeline Digital, a provider of cloud-based AI search solutions, has announced that the New Balance online store in Indonesia will launch with Celebros Search as its search and product recommendations solution.

The New Balance online store in Indonesia, and its parent company Mitra Adiperkasa (MAP), have a long-standing relationship with Bridgeline. MAP is the leading lifestyle retailer in Indonesia with over 2,600 retail stores and a diversified portfolio that includes Skechers, Zara, Lacoste and many others.

The Celebros Search solution was selected because of its AI driven intelligent search and seamless integration with Magento, the eCommerce platform that powers many of MAP’s online stores. Celebros uses Machine Learning to understand user behavior and trends to provide customers with accurate and relevant results and recommendations. This will be especially important to the New Balance website because of its large and diverse product catalog.

Ari Kahn, CEO of Bridgeline, said: “We appreciate MAP and value their trust in our team and our products and we’re thrilled to add New Balance to our customer list. We believe our unique combination of advanced search and product recommendations will help New Balance drive more sales from their eCommerce websites.”

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