Commonwealth Bank of Australia (CBA) has outlined how it is accelerating its digital strategy with the aim of providing customers with one of the best digital experiences of any company globally.
Speaking at CBA’s 2021 technology briefing at the bank’s new tech hub at South Eveleigh in Sydney, Chief Executive Officer, Matt Comyn, said: “CBA wants to remain Australia’s clear leader in digital banking. We recognise customers are no longer just benchmarking us against other financial institutions.
“They compare us with the best digital experiences they get from any business in the world. We intend to be at the global forefront of the digital experience and be the trusted partner at the centre of our customers’ financial lives.
“Our investment in technology including data, Machine Learning and Artificial Intelligence is giving us unique insights into each customer’s individual needs. Customers want more control over their financial affairs, more confidence they can achieve financial goals, and an ability to manage all of their financial life in one place.”
Mr Comyn said new CommBank app services such as the Coronavirus Money Plan and Bill Sense, both budgeting tools launched last year, helped predict customers’ future bills and cash flow so they could budget through the pandemic and more broadly manage their everyday expenditure.Click below to share this article