Drakes Supermarkets has selected Complexica’s Promotional Campaign Manager (PCM) as its product of choice for collaborative promotional planning and supplier portal functionality.
The project kicked off in August and has a go-live date of early 2022.
“Given Complexica’s expertise in the Fast Moving Consumer Goods industry, and significant customer base on both the retail and supplier side, we chose Complexica’s PCM for digitalizing our spreadsheet-based processes for collaborative promotion planning, range management and supplier portal access, which in turn will lift the sophistication of our key marketing processes,” said JP Drake, Director of Drakes Supermarkets.
“Also, looking further ahead, we plan to expand our relationship with Complexica into the area of AI-based prediction and optimization functionality in the later part of 2022, to further lift the sophistication of our promotional planning processes and outcomes.”
Drakes Supermarkets is the largest independent grocery retailer in Australia and specializes in supermarket retailing.
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