MAPA backs Blue Yonder to drive international expansion - Intelligent CIO APAC
MAPA backs Blue Yonder to drive international expansion

MAPA backs Blue Yonder to drive international expansion

PT Map Aktif Adiperkasa Tbk (MAPA), a leading lifestyle retailer, has selected Blue Yonder to enhance its business processes with SaaS-based Luminate Planning solutions.

Based in Indonesia, MAPA (MAP Active) is a ‘brand commerce’ entity managing and marketing international brands across Indonesia. 

MAP Active was seeking to further utilize data to invest in its merchandise financial planning, assortment planning allocation and replenishment processes. 

Blue Yonder’s consulting partner, Infosys, will be working with Blue Yonder and MAP Active for the implementation.

Once implemented, Blue Yonder’s solutions will enable MAP Active to drive its international expansion strategy, standardize merchandise planning and processes to enable collaborative, Artificial Intelligence (AI) data-driven decisions, create customer centric, localized assortments to improve customer experiences and improve their associate experience through automated and collaborative decision making.

“To support the rapid international expansion, we were seeking an automated merchandise planning solution that could cover a variety of capabilities across financial forecasting, data management, allocation and replenishment, and assortment planning. Blue Yonder’s Luminate Planning proved to have the end-to-end capabilities, as well as industry depth and breadth, needed to take our business to the next level,” said Nick Jones, Vice President Director, MAP Active.

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