Veeam futureproofs business continuity and data recovery for Hong Kong Maxim’s Group

Veeam futureproofs business continuity and data recovery for Hong Kong Maxim’s Group

Data protection specialist Veeam Software is futureproofing Hong Kong Maxim’s Group (Maxim’s), a leading food and beverage company operating Chinese, Asian and Western restaurants and food outlets in Hong Kong and Macau, mainland China and Southeast Asia.

Maxim’s has deployed Veeam Availability Suite to protect its growing volume of data arising from a rapid increase in business demand.

Maxim’s has seen that rapid growth as it digitized and diversified operations in expanding its footprint across Asia in recent years.

This growing volume of data has increasingly provided valuable business insights ranging from customer engagement to business operations.

Given the value and importance of this data, Maxim’s chose Veeam to provide continuous data backup and recovery.

This saw a significant reduction in data recovery times from hours to minutes with a 300% improvement in recovery time objective (RTO).

In turn, this reduced overall backup costs by 50% and minimized data loss with an improved recovery point objective (RPO) compared to its previous legacy backup solution.

“Data is among our most valuable assets, so data protection is critical to our organization,” said Elton Tsang, Lead of Infrastructure & Governance, Group Information Technology, Hong Kong Maxim’s Group.

“Veeam’s backup and recovery solution meets our needs for data protection due to rapid-growing IT demands. It also aligns with our mission to create high-resilience digital solutions backed by a hybrid cloud infrastructure.”

“Veeam is happy to have provided Maxim’s with the data protection platform to confidently grow its business while being assured those critical data assets are protected and instantly recoverable,” said Joseph Chan, Vice President, Hong Kong, Macau and Taiwan, Veeam.

“Veeam continuously seeks to help forward-looking enterprises like Maxim’s looking to seamlessly control, backup, recover and monitor all vital data anywhere in the hybrid cloud,” he said.

Other pitched benefits gained from adopting Veeam include:

  • A hybrid cloud Business Continuity strategy and minimized operational risks and business impact from cyberattacks.

Maxim’s has already deployed multi-layered defense systems against cybersecurity threats, including ransomware, but reliable data backup is the last line of protection for data recovery and availability to ensure Business Continuity

  • Up to 50% cost savings by using Veeam for scale-out and cloud backup. Moving from tape backup to cloud backup has led to significant backup cost savings, while Veeam has enabled Maxim’s to facilitate future business expansion.

Hong Kong Maxim’s Group upgraded to the latest version of Veeam Availability Suite during a storage architecture revamp which brought about two key changes.

First, the centralized SAN storage was redesigned as a scale-out architecture to ensure sufficient throughput for huge data volumes and to facilitate future expansion in multiple geo-locations.

Second, off-site tape backup was replaced by cloud object storage to improve efficiency.

An added benefit was a more environmentally friendly model that helped reduce waste and resources used during the tape backup and offsite transport process.

Maxim’s can also now make use of Veeam’s direct restore feature to the public cloud, with Veeam’s workload mobility being a key feature in enabling the company’s ongoing hybrid cloud adoption.

Tsang said that Veeam solutions are multi-cloud-ready, and that Maxim’s is looking to adopt Veeam Backup for Microsoft 365 and container technology to meet future data protection needs.

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