Bella Tao has joined Cint ANZ as Head of Sales, Bringing Expertise in data solutions, market research, and marketing effectiveness.
Cint, recognized as a pioneer in research technology said that with an extensive background in Insight and Campaign Effectiveness Measurement, Business Development, SaaS and Brand Growth, Tao brought wealth of knowledge to drive Cint’s growth and success in the market.
Tao’s professional journey began as a researcher in Hong Kong, leading her to become an integral part of the digital media research team at Kantar.
Over the years, she has also held key positions at Dynata and TikTok – where she played a pivotal role in driving and implementing learning agendas for agencies and clients.
“Joining Cint and bringing my expertise to this dynamic team is truly exciting,” said Tao.
“After almost a decade of experience in the market research and data industry, I am very excited to collaborate and drive growth as we expand our offerings in Australia and New Zealand.”
Cint has recorded double-digit growth in the ANZ region – exceeding 20% in each of the past three years.
“We are delighted to welcome Bella to Cint. Her wealth of experience and proven track record in sales strategy and revenue growth will be instrumental in driving our continued expansion,” said Karine Parsy, EVP APAC at Cint.
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