NTT DATA has announced a multi-year partnership with Arsenal FC to become the club’s Official Digital Transformation Partner.
As a leading transformation partner for some of the world’s biggest clubs and sporting events, Tokyo headquartered NTT DATA will bring new technologies to enhance the Arsenal fan experience.
The collaboration will build on NTT DATA’s leading digital transformation capabilities, which will enhance the club’s digital platforms and capabilities to drive growth, improve performance and deepen the connection with fans.
NTT DATA will provide data analytics, machine learning and real-time integrations tools that will enable Arsenal to create an enriched, hyper-personalized experience for its fans, with tailored content for its communities around the world. Fans will also be able to take advantage of the enhanced capabilities of Arsenal’s wider ecosystem.
Juliet Slot, Arsenal’s Chief Commercial Officer, said: “We are delighted to welcome NTT DATA as our first Official Digital Transformation Partner. We have one ambition, which is to strengthen the connection with our supporters around the world so that we can better serve them.”
“Arsenal is one of the most recognizable football clubs in the world,” said Niccolo Spataro, Chief Executive of NTT DATA in the UK and Ireland. “Their commitment to delivering exceptional experiences to fans is groundbreaking and their goal of placing people at the center of innovation aligns with NTT DATA’s core values and approach to business.”
