adjoe, a global leader in mobile advertising, has announced its expansion into the APAC region with new offices established in Singapore and Tokyo.
The move signals Germany-based adjoe’s commitment to high-potential markets for mobile gaming and advertising like China, Japan, and South Korea.
This expansion builds on adjoe’s strong growth since its €100 million funding round in 2022.
By onboarding key players in the app space, adjoe has cemented its position as a global leader in mobile advertising, with the APAC region seen as offering significant growth opportunities through its thriving mobile gaming and app ecosystems.
At the core of adjoe’s product suite is Playtime, rewarded ad solution that distinguishes itself through an arcade-style integration within non-gaming apps.
adjoe already works with globally recognized clients like ShopBack, a leading APAC cashback reward program, Singapore’s yuu Rewards Club and Green Ponta Action in Japan
These partnerships are pitched as underlining adjoe’s ability to collaborate with major players across diverse markets, driving growth and innovation for its partners through unique and effective advertising solutions.
“Expanding into APAC is an exciting milestone for adjoe, as the region generates over 50% of global mobile gaming revenue and leads in advertising innovation,” said Jonas Thiemann, Co-Founder, adjoe.
“With solutions like Playtime, we aim to boost engagement and retention for our partners, helping them tap into this thriving market. Backed by our innovative approach and experienced APAC team, we are ready to make a strong impact on the mobile adtech industry.”
