Korean metaverse-based EdTech company ZEP has officially launched in Thailand.
ZEP, a metaverse platform that began service in 2021, has rapidly grown by offering an easy and seamless experience that allows up to 50,000 users to join simultaneously. It currently boasts 12 million cumulative users and 1.3 million monthly active users.
Building on its technology and expertise, ZEP launched its EdTech platform ZEP QUIZ in April 2024.
The platform has gained widespread popularity in South Korea, solidifying its position as the country’s leading metaverse EdTech platform.
Recognizing Thailand’s high mobile penetration rate and the growing gamification EdTech trend, ZEP launched a one-month beta service in Thailand in February 2025. During this period, ZEP QUIZ attracted 500,000 users and recorded 1 million plays, leading to the decision to officially enter the market.
With its official expansion into Thailand, ZEP is focusing on localizing its services. The platform now supports the Thai language, introduces traditional Thai attire for avatars and offers free maps inspired by Thai cultural landmarks, such as temples and night markets. More Thailand-specific maps and objects will be introduced moving forward.
Shangyup Kim, Co-CEO, ZEP, said: “Thailand has great potential for EdTech growth, as the government is actively promoting ICT education and digital tools in public schools through policies like the ‘One Student, One Tablet’ initiative. We aim to contribute to Thailand’s digital education transformation by providing a customized EdTech service.”
