Prime Focus Technologies (PFT) has entered strategic partnerships with Interindo Multimedia in Indonesia and Challenge Systems in the Philippines.
PFT offers streaming platforms, studios, and broadcasters AI technology and cloud media services and these collaborations are said to mark a significant step in a regional growth strategy that brings its AI Agents and AI Applications closer to content companies across Southeast Asia – one of the world’s fastest-growing media and entertainment markets.
Patricio Cummins, SVP & Global Head of Technology Sales, PFT, said: “We partner with some of the region’s most respected systems integrators. These alliances help us bring best-in-class AI solutions to content companies in SEA, delivering measurable impact across postproduction and content supply chains.”
Anupam Sharma, Senior Vice President & Head of Sales – APAC, PFT, said: “In a region as diverse as APAC, AI must do more than automate – it must understand context, culture and workflow nuances. “At PFT, our AI Agents and AI Applications empower media companies to scale operations, accelerate time-to-market and tap into new audience segments – without ballooning costs. This is AI that drives reach and revenue across your content portfolio.”
Interindo Multimedia is pitched as Indonesia’s premier broadcast technology partner, serving TV networks, cable operators and DTH platforms.
Challenge Systems is a leading media technology partner in the Philippines specialising in digital content creation and system integration.
