Seventy-four percent of Asia Pacific consumers already use AI to shop, but trust and transparency remain decisive at checkout, according to new findings from Visa.
As digital commerce and mobile first shopping accelerate across the region, consumers are increasingly turning to AI powered tools for product discovery. The survey shows 74% use AI to discover, track or learn about products. However, 26% remain unsure whether AI recommendations align with their best interests, highlighting demand for clearer data use policies and greater user control.
Caution is more pronounced among affluent households, where 39% report higher expectations around data usage compared with 29% of lower income groups. Digital first markets including Australia at 38%, New Zealand at 37% and Singapore at 34% also report above average concern.
Trust becomes even more critical at payment. While many shoppers are comfortable using AI to compare prices and features, 32% are reluctant to share personal or payment information with AI systems. Nearly 45% say they would be more open to AI powered or agentic commerce if stronger payment security assurances were in place.
Emerging markets demonstrate greater openness. India and Vietnam lead the region, with 42% of consumers in each market willing to use AI for online purchases. In contrast digitally mature economies such as Singapore and Japan show lower interest at 14%, reflecting higher expectations around data protection and authentication.
