Corsearch is strengthening its role in the fight against counterfeits and online trademark infringement with its recent accession as a signatory to the E-Commerce Memorandum of Understanding.
As a market leader in trademarks and brand protection, Corsearch was invited to become a signatory MOU following recognition by IPOPHL of its significant contribution in helping proactively prevent IP, T&Cs and Regulatory violations going live, using its recently launched AI-native solution, Corsearch Visual Authentication Network (CVAN).
The E-Commerce MOU in the Philippines, led by the IPOPHL, is a voluntary agreement that brings together over 100 major e-commerce platforms, brand owners, industry groups and foreign chambers to combat counterfeiting. This includes Lazada, Shopee, TikTok Shop and Zalora. These platforms commit to rapid notice-and-takedown procedures and proactive monitoring of counterfeit goods.
“This radical collaboration, spearheaded by the IPOPHL, enables platforms and rights holders to align their efforts and for the e-commerce industry it represents the era of transition from reactive takedowns to proactive ecosystem protection,” said Pietro Gagliano, Director of Corsearch LABS.
“Corsearch’s entry into the E-Commerce MOU marks a significant step towards more proactive enforcement of brands’ IP rights,” said Acting Director General, Nathaniel S. Arevalo, IPOPHL. “As the volume and sophistication of infringing goods continue to rise across online marketplaces, its AI-powered CVAN offers a welcome solution that will greatly strengthen effective trademark protection.”
Platforms are using the MOU to work together, innovating and scaling up their systems to detect and remove counterfeits far more effectively. Vitally, as well as identifying infringing listings, Corsearch is also leveraging its AI-driven technology, together with the network intelligence enabled by the E-Commerce MOU, to help map and permanently disrupt the criminal infrastructure driving counterfeit activity.
