SAS Customer Intelligence 360 helps brands modernise their marketing to achieve greater customer satisfaction, better campaign results and higher revenue.
SAS has launched a new self-assessment tool for marketers to help organisations assess the maturity of their marketing technology (MarTech) and identify opportunities for growth.
This interactive tool is pitched as delivering a personalised report that places respondents into one of five maturity categories and provides seven strategic recommendations tailored to their current state. It goes beyond surface-level diagnostics to help brands:
• Evaluate how well their MarTech stack supports business outcomes
• Identify gaps in integration, data readiness, customer experience and overall agility
• Act to future-proof their marketing technology strategy
Brands like The Nature Conservancy are already seeing measurable results with SAS Customer Intelligence 360.
“The Nature Conservancy has increased year-over-year giving by 30%, increased donor retention rates by 10% and doubled contribution amounts from top donors,” said Jonathan Moran, Head of MarTech Solutions Marketing, SAS.
“The organisation is now using the Generative AI (GenAI) capabilities of SAS, such as synthetic data generation, to model rare events and to improve the accuracy and robustness of their prospect identification models.”
Organisations are moving beyond basic campaign execution with SAS Customer Intelligence 360 by embracing efficiencies, scalability and process automation not previously seen.
According to The Forrester Wave: Cross-Channel Marketing Hubs, Q4 2024: “SAS is the best choice for enterprises in need of sophisticated customer analytics, as either a full solution or part of an ecosystem with other CCMH orchestration tools.”
SAS Customer Intelligence 360 helps brands modernise their marketing to deliver better customer experiences, stronger campaign performance and higher revenue. With composable architecture, predictive insights and AI-powered automation, it is pitched as “the foundation for marketing that’s built to last.”
