SoftwareOne and Crayon, two of the largest software and cloud solutions providers and distributors in APAC announced the integration of their direct business under a single brand in the region. These business units will operate under the sole SoftwareOne name and logo. Crayon’s channel business in APAC is continuing under the current brand while a transition takes place shortly.
Direct customers across APAC can now access the organisation’s expanded global reach, local expertise and a broader portfolio of services, with particular strength in IT portfolio management, cost optimisation, cyber-resilience, cloud transformation and AI.
Existing customer engagements, contracts and billing arrangements will continue as is, with no immediate changes. Customers will continue to work with their current account teams, ensuring continuity and stability as the organisation transitions to a unified brand.
Varun Paliwal, SoftwareOne’s President of APAC said: “Bringing SoftwareOne and Crayon together under a single brand is an exciting milestone for our business and customers. By unifying our capabilities, we can deliver greater efficiency and more strategic value for organisations navigating increasingly complex IT environments.”
The combined organisation’s deeper expertise in software and cloud solutions, IT portfolio management, cost optimisation, cyber-resilience and responsible AI adoption will prove invaluable in helping customers across APAC make smarter technology decisions and respond to rapidly evolving business priorities.
“Customers are looking for practical ways to reduce IT overspend and carbon footprint, strengthen resilience and adopt AI with confidence. Together, we are better positioned to help them gain visibility across their technology estate, optimise IT investments, improve security outcomes and turn AI ambition into measurable business value,” said Paliwal.
For direct customers, this means access to a comprehensive, end-to-end partner across the full IT lifecycle – from technology sourcing, portfolio visibility, governance and cost optimisation through to security, cloud transformation and AI adoption.
At a time when organisations are balancing innovation with cost control, the combined entity offers a clear advantage: smarter technology investment decisions, reduced complexity across the IT estate and faster time to value. This is underpinned by a customer-first, transparent approach and a strong focus on reducing IT overspend and carbon footprint, improving efficiency and driving innovation.
