Etihad Airways, the national airline of the United Arab Emirates, has announced another new strategic partnership, this time with global technology leader, Adobe. The partnership will see the roll-out of a range of world-class cloud solutions across Etihad Airways businesses and its partners.
The partnership is a key enabler of the aviation group’s strategic vision to offer a superior digital service by deploying cloud-first initiatives for its businesses and its guests.With Adobe Marketing Cloud and Creative Cloud, the airline group and its partners are empowered to create a secure and cost effective digital guest experience.
Additionally, the technology will enhance the airlines digital marketing capabilities to provide tailored and personalised services across the globe. Robert Webb, Chief Information and Technology Officer at Etihad Airways , said, “This technology will entirely revolutionise the digital experience for our guests as well as the business as a whole. This investment in Adobe will allow us to enable a truly superior and seamless guest experience.
“The delivery of a cloud-based integrated solution that supports our wider vision was a critical element in our decision to select Adobe. Cloud-based systems give us cost-effective, secure and future-proofed solutions that provide cutting edge customer-focused technology.”
Peter Baumgartner, Chief Commercial Officer for Etihad Airways , said, “The aviation group?s digital presence not only plays a vital role in establishing our brand leadership, but is also critical to the business vision. Our digital transformation plans will also be deployed in the new Midfield Terminal at the airline?s hub at Abu Dhabi Airport. This will include improvements to digital signage and mobile tracking capabilities to enhance services for guests.”
Paul Robson, President of Adobe Asia Pacific, said, “We see this as a highly strategic partnership with a group that is not only renowned for its delivery of outstanding service, but is also a digital innovator. The biggest factor driving the decision for Etihad Airways was the seamless integration between the eight powerful solutions that comprise the Marketing Cloud that will enable scalability across the group?s global operations. This is typical of how customers are seeking to implement more complex, holistic solutions across the whole of the business rather than deploy just point products.”
© Copyright Emirates News Agency (WAM) 2015.
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