At the Avaya Technology Forum, taking place this week in Dubai, Avaya announced it is changing the rules for business communications application development. Avaya executives unveiled Avaya Breeze, a technology platform that makes it easier for organisations to develop the mobile, customer-facing and cloud-migration applications they need to achieve their digital transformation objectives, and the Avaya Snapp Store, the first-ever eCommerce app store for business communications.
As organisations today look to evolve digitally and deliver differentiated experiences to their digitally-savvy customers and workforce, IT departments are struggling to keep pace: by the end of 2017, market demand for mobile app development services will grow five times faster than internal IT organisations can deliver them, according to Gartner Inc. With 89% of companies now competing primarily on customer experience, IT executives need to overcome the skills gap and deliver initiatives at customer speed.
Avaya Breeze, the next generation of the Avaya Engagement Development Platform, provides an entirely new way to develop business communications applications, profoundly simplifying application development, while delivering built-in capabilities for enhanced mobile, customer-facing and hybrid/cloud requirements. To make it even easier to create entirely new customer experiences, Avaya announced the Avaya Snapp Store, a focused, eCommerce-enabled marketplace for Avaya Breeze applications, is now officially open for business.
“This game-changing technology is built for digital business where companies need the flexibility, speed and the freedom to easily create unique value for their customers. Avaya is delivering on the promise of open, mobile engagement with a platform that allows companies to easily design and embed applications into workflows via a powerful, simplified, software-defined architecture and infrastructure for communications. Avaya Breeze helps organisations get ahead of the transformation curve and stand out from their competitors,” said Savio Tovar Dias, Director – Sales Engineering, Asia, Middle East, Africa & Turkey.
The Avaya Snapp Store is a focused, eCommerce-enabled marketplace for Avaya Breeze applications – or Snap-ins – from Avaya and 3rd party developers. Snap-ins, easily consumable, prebuilt connectors, fit-for-purpose apps and/or developer code, enable companies to quickly build workflows, customer journeys and other unique applications.
The Avaya Customer Engagement solutions deliver a flexible, robust foundation provided by Avaya Aura and Elite contact centre solutions, now available as a 100% virtualised, 100% software-based platform that eliminates the need for hardware-based media gateways to perform important call centre functions. With Avaya Pod Fx, organisations can remove complexity and streamline operations, with a full turnkey solution to run an advanced virtualised contact centre.
“The competitive battleground has shifted, requiring a new type of solution and means to respond to digital customer behavior. Speed is the new currency for business transformation – businesses need to understand, predict and respond to customer needs in less time than it takes for a spark to burnout. Avaya is the only company that can rapidly elevate the customer end game without the disruption typical of massive technical change,” said Gary Barnett, SVP and GM, Avaya Engagement Solutions.
