OMA Emirates to announce the launch of ‘Benefits Beyond’ scheme
Niranj Sangal, Group CEO, OMA Emirates Group

OMA Emirates to announce the launch of ‘Benefits Beyond’ scheme

OMA Emirates is set to announce the launch of its new multi-loyalty scheme ‘Benefits Beyond’ at Cards & Payments Middle East 2016 on May 31 – June 1 at Dubai International Convention and Exhibition Centre.

Benefits Beyond is a business-to-business-to-consumer loyalty programme that enables retailers to collect to enrol for a co-branded loyalty programme and analyse customer data and the supply chain data including distributors, dealers, and sales agents. It helps in developing targeted communication programmes that will boost the revenue of retailers. The most critical feature of the programme is that it allows customers to use the card across multi-stores to accumulate as well as redeem points.

“We have made strong investments in our research and development and over the years our in-depth knowledge of the industry has driven us to look beyond our existing product portfolio while making a conscious effort to make inroads into the IT services sector. We aim to provide value additions that will enable our customers to not only streamline IT processes but to also provide them platforms that will help them work closely with their customers and build on their loyalty programmes. Our Benefits Beyond loyalty scheme has been designed to bring on a range of merchants under one umbrella and in turn help customers avail of the points across multi channels and locations,” said Niranj Sangal, Group CEO, OMA Emirates Group.

The loyalty scheme is built on the OMA Retail Suite which lays the foundation to connect the member retailers through a fully automated ERP system and represents an ecosystem of web portals and Windows, Android application.  The highly scalable solution is built for both large and small organisations and is capable of being used across business sectors.

“What is exciting for the customer is that they are not limited to availing their loyalty points in one store or location, but now have the advantage of using the card across all the merchants who will be a part of the programme. This could span across branded stores, supermarkets, airlines and even avail of their points at places of entertainment. It can also be utilised to make bill payments as well as top up air time,” added Sangal.

The common branded card, ’Benefits Beyond’ also works e-purse wallet (prepaid) that allows consumers to add money to the wallet to use along with loyalty points in real time across the OMA Emirates network of over 10,000 POS terminals.

Benefits Beyond has been specifically designed to be white labelled to help large organisations create their personalised customer loyalty programmes. Simultaneously it reaches out to smaller retailers who can now begin their loyalty programme without the burden of large budgets. The cards include multi-features that make it extremely easy to use and include Smart Cards, Magnetic Stripe as well as Contactless options.

At Cards & Payments Middle East, OMA Emirates will be represented by senior executives who will assist customers and demonstrate some of the key solutions that the company has developed for the payment industry.

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