Xerox has said it recorded strong sales across its production product line at drupa 2016, including the new continuous feed Xerox Trivor 2400 Inkjet Press and cut-sheet Xerox Brenva HD Production Inkjet Press.
Both platforms were introduced at the massive printing industry event in Düsseldorf, Germany, May 31 to June 10. The Xerox exhibit themed, “Let the Work Flow,” featured 160 printing applications, including personalised packaging and customised catalogue production.
“Our aim was to disrupt inkjet and we saw the results first-hand in the initial customer reactions to the Brenva HD and Trivor 2400 at drupa,” said Robert Stabler, Senior Vice President and General Manager, Global Graphic Communications Business Group, Xerox. “We fully expect many more print service providers to quickly follow the early adopters of DocOne, Hume Media Inc. and others. At drupa, we generated thousands of leads across our production portfolio.”
Sales momentum continues across product portfolio
- A print provider in Germany and Graphicscalve in Italy both purchased Xerox Impika Evolution continuous feed inkjet presses
- England’s DCL Print bought its second Xerox Rialto 900 Inkjet Press and bought the prototype of Xerox’s new Direct to Object Inkjet Printer off the show floor at drupa
- Xerox iGen 5 presses were sold to multiple print providers in Germany, the UK, Italy, Finland, Switzerland, United Arab Emirates, Nicaragua, Turkey and South Africa, with multiple orders pending in other geographies
- Versant digital presses – more than 100 were sold
“At drupa 2016, Xerox proved that they were ready to take on the next wave of print production requirements with an incredible breadth and depth of inkjet products targeted at everything from business colour to direct mail and packaging,” said David Zwang, Principal Consultant of Zwang & Company.
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