EMS, a technology and mobility specialist, has announced its partnership with Omantel to bring free Wi-Fi Internet hot-spot service for internet user in the Sultanate of Oman. This Wi-Fi service is available in various public places across Oman and users can connect to these internet hotspots and surf the internet for free. Omantel (Oman Telecommunications Company) is the primary provider of internet services in the country and owns a large network of public Wi-Fi facilities throughout the country, reaching from malls to airports as well as other public places like parks and hospitals with high public footfall. A part of Omantel’s strategy is to lead the innovation and digitalisation in the sultanate by offering variety of services and solutions to cover all telecom needs of today’s fast pace world.
In addition, the solution will enable advertisers to strategically reach target audiences to serve them with quality advertisement based on customer’s interest and location. Businesses that offer Omantel’s free Wi-Fi service at their premises will have the option of monetising the service by allowing advertisements through Omantel Wi-Fi network.
Speaking about the nationwide partnership with Omantel, Zulfiqar Khan the CEO of EMS noted, “EMS enables monetisation opportunities of free Wi-Fi services provided by carriers and enterprises, a move that represents the next generation of effective targeted advertising.”
Omantel’s Vice President of the Consumer Business Unit, Haitham Abdullah Al Kharusi commented, “At Omantel we are delighted to introduce this Free Wi-Fi services for internet users in the sultanate. Free Wi-Fi marks a further step in our digital revolution. We understand that the users have a need to stay connected with their families friends and business, all the time. We aim to be the nation’s digital partner of choice, helping to bridge the digital divide and pioneering the rollout of the digital eco-system in the country. In addition the collaboration with EMS will benefit businesses by enabling targeted advertising and audience reach thus delivering even more value to the consumer.”
“As technology innovators and pioneers, we believe that through mobility and connectivity services, our society can be transformed. This breakthrough brings us one step closer to the realisation of Omantel’s vision for Oman, to become a truly networked society, where lives are enriched through connectivity,” Haitham Abdullah Al Kharusi added.