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Avaya presenting real-world customer cases for the first time at GITEX

Avaya presenting real-world customer cases for the first time at GITEX

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Avaya is showcasing how it is working with organisations to design solutions that go beyond the digital experience at GITEX Technology Week.

This includes presenting real-world use cases from its customers across the Avaya International region (Europe, the Middle East and Africa, and Asia-Pacific) for the first time ever at the event.

Avaya is also demonstrating how its open, standards-based approach allows organisations to integrate emerging technology trends such as artificial intelligence, the Internet of Things and blockchain to simplify adoption and deliver measureable results.

The company is bringing these concepts to life at GITEX Technology Week through a series of exhibition areas devoted to specific vertical industries, including banking and finance, healthcare, hospitality, public safety, and more.

With 89% of organisations expecting to compete primarily on customer experience, according to Gartner, organisations need to evolve digitally and deliver truly differentiated experiences to their customers and workers.

However, while falling short on customer expectations has a direct impact on retention and revenue, 88% of CIOs surveyed by KPMG and Harvey Nash believe their companies have yet to fully benefit from their digital strategy.

“Delivering the superior customer experience that today’s consumers demand requires meeting their expectations at every touchpoint – physical and digital. Customers today want to get seamless experiences, regardless of the channel they use, on the devices of their choice and at their convenience,” said Nidal Abou-Ltaif, President, Avaya International.

“This year’s GITEX is the perfect platform for Avaya to demonstrate how we are working with customers and partners around the world to deliver flexible, future-proofed solutions that meet customer expectations in today’s fast-moving digital world.”

Avaya solutions are being used today by leading organisations across the Middle East and around the globe. The world’s top 10 airlines and the world’s top 10 banks are running Avaya, with Avaya healthcare solutions used by more than 5,000 healthcare industry institutions worldwide. The company today serves over 90% of Fortune 500 companies.

Avaya is located within GITEX Technology Week 2017 at stand Z-C20 in Za’abeel Hall.

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