Digital infrastructure needs to be considered a basic business requirement for UAE companies, according to an Equinix executive.
Brian Lillie, Chief Product Officer, Equinix, said during a visit to Dubai for a knowledge sharing session with telco du, that the rapid development of smart technology in the UAE has redefined the way companies do business.
He said: “Data is increasingly becoming the currency of the global digital economy. For enterprises to monetise their data and extract the most value from it, they must re-think their data architectures – this is extremely crucial to drive global economic growth.
“With Dubai recently launching the emirate’s flagship Internet of Things Strategy and Data Wealth initiative, my visit to the emirate couldn’t have happened at a more opportune time. It’s very exciting to see Dubai’s push to build the future today and establish a digital infrastructure.”
Farid Faraidooni, Deputy Chief Executive Officer, EITC (Emirates Integrated Telecommunications Company which trades under the name of du), said: “For digital transformation to take place, business should be looking to invest in enhancing their customers’ experience and engagement, which requires interconnections with networks, clouds, and vertical specific business ecosystems.
“Through our alliance with Equinix, we are offering a true interconnection platform for the regional enterprises, banks, insurers and electronic payments firms to co-locate critical IT systems inside our data centre and interconnect to facilitate the operation of countless IT workloads”
Equinix specialises in enabling global interconnection between organisations and their employees, customers, partners, data and clouds.
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