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GCC construction market expected to top USD 2 Trillion by 2020

GCC construction market expected to top USD 2 Trillion by 2020

ConstructionEventsKSAMore NewsUAE

Digital signage, LED displays, and control rooms can transform citizen and customer experience in smart cities and mega-projects

Smart Cities and mega-projects will boost the GCC’s construction sector to USD 2 trillion by 2020, driving strong demand for professional audiovisual solutions, from interactive digital signage to massive back-end control rooms, industry experts announced today.

As complex mega-projects such as Expo 2020 Dubai and the technology-infused NEOM City in the Kingdom of Saudi Arabia come to life, organisers are increasingly investing in professional audiovisual solutions across airports, hotels and resorts, and mega-event sites.

Especially thanks to Expo 2020 Dubai and Saudi mega-projects, the GCC’s construction market will grow to USD 2 billion by 2020, according to a recent report by Ken Research.

“Expo 2020 Dubai will be the Middle East’s showcase event for how professional lighting, audio visual, digital signage, and back-end control systems can optimise the guest, visitor, and citizen experience. Middle East Smart Cities are posting strong demand for the same kinds of technologies to direct traffic, optimise costs and sustainability, and ultimately drive citizen happiness,” said Jacob Thomas, General Manager at Dutco Tennant, one of the UAE’s largest engineering conglomerates, which has helped to develop a wide range of UAE mega-projects.

Regionally, in the Middle East and Africa, professional audiovisual spend will grow 50% to USD 12 billion by 2022, according to a new report from the professional audiovisual industry association AVIXA, co-organisers of InfoComm MEA 2017, the region’s largest industry event.

“From smart street lights to a fully-immersive screen experience in cinemas or stadia, LED displays are transforming citizen and guest experiences across the Middle East. LED displays are cost-effective, support sustainability, and can provide a crystal-clear viewing experience,” said Christopher Danley, Executive Vice President of Sales at Unilumin, the United States-based LED manufacturer.

At InfoComm MEA, Unliumin will showcase its UpanelS, which won the best digital signage award at the recent InfoComm global event in Las Vegas.

Behind the scenes, Smart City authorities and mega-event organisers increasingly need the oversight delivered by the sophisticated city-wide or event-wide real-time dashboard of services found in modern control rooms.

At InfoComm MEA 2017, global electronics manufacturer Mitsubishi Electric will showcase its line-up of control room videowall displays. Mitsubishi Electric’s participation will be led by its latest innovation, the direct view narrow pixel pitch LED display screen VS-15NP160 – the only system designed specifically for command and control applications.

“In the Middle East and around the world, control rooms provide the essential infrastructure to enable Smart Cities or mega-events to run smoothly. Control room displays face high demands – they need to be crisp, clear, readable, and 100% reliable but also comfortable to view all day long,” said Steve Simpson, Business Development Manager at Mitsubishi Electric Dubai.

Knowledge Exchange at InfoComm MEA Summit

At InfoComm MEA, more than 500 attendees are expected to gain industry-leading insights about industry trends and global best practices during the InfoComm MEA Summit.

Industry associations will lead conversations on how professional audiovisual and experiential communications can transform every business, with each partner hosting a half-day conference.

The Association of Professional Interior Designers ‘Smart Interiors’ seminars (December 6) will explore how audiovisual experts and interior designers can collaborate. The International Live Events Association’s ‘Creating New Wow Moments’ forum (December 5) will focus on how event organisers can engage with event participants. The Virtual Reality/Augmented Reality Association’s ‘The Immersive World’ Conference (December 5) will discuss how these technologies are transforming industries.

Event participants can also attend a wide range of AVIXA Seminars on additional topics.

The 7th InfoComm MEA will run from the Dubai World Trade Centre. For more information and to register for free, visit

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