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Canon demonstrates commitment to the education sector at GESS in Dubai

Canon demonstrates commitment to the education sector at GESS in Dubai

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Canon Middle East is using its presence at GESS in Dubai to outline its commitment towards education.

The education sector faces global challenges of reinventing traditionally accepted processes, driven by changing learning modes, inclusive national visions, and a move towards more competitiveness and quality-consciousness by management, regulatory authorities and paying customers.

Canon Middle East is using its presence at Gulf Educational Supplies & Solutions (GESS) conference and exhibition in Dubai to outline its commitment towards this sector, and showcase its innovation that aims to transform experiences for all stakeholders within the education ecosystem.

Shadi Bakhour, Business Unit Director, B2B, Canon Middle East, said: “Transformation in the education sector typically brings to mind advanced technology aids for a more inclusive, immersive and engaging learning experience, and while this is a major area of focus, there are numerous other areas within the sector that can benefit from innovative technology adoption. Under our education-focused innovation umbrella, we forego buzzwords and focus on their useful applications, and are proud to be at the forefront of marrying trends such as augmented reality and interactive projection with the needs of the education sector.”

Canon’s focus and commitment towards the education sector informs innovation around products and solutions aimed at the diverse needs of customers in the education space, targeting students, faculty, management and administration, and other stakeholders. Most notably, Canon has also extended its commitment to education to include investments and donations towards enabling access to education in underserved areas of the world.

Venkatasubramanian Hariharan, Business Unit Director, B2C, Canon Middle East, said:  “The ever-evolving education sector in the region faces a host of challenges such as competition, funding and regulatory oversight. The vision of transforming the quality of education delivered in the region is led by governments’ initiatives to improve, diversify, and stimulate education innovation. This transformation is causing a shift from traditional methods of learning to technology-enabled, multimedia, high-quality learning experiences and this is where Canon shines. Our vision for the future of education,  which is now, presents the opportunity to engage students and their attention through a range of hi-tech learning experiences, providing a boost to vocational training and creative thinking.”

Canon is cementing its relevance to the education sector by demonstrating its keen understanding of evolving trends and by identifying specific areas that can benefit from a technology-based overhaul.

  • Vocational education and creative thinking: Canon initiatives for learning include technology advancements such as augmented reality and interactive projection to bring content to life within an educational scenario. They also provide students and faculty with applications and resources to transform visual art into craft with solutions such as Canon’s Creative Park and develop photography skills with Canon Academy.
  • Process optimisation: When it comes to administration and management of educational institutions, Canon offers technology solutions to digitally archive and tag all archives for efficiency and security. Invoice handling is also made smarter with Canon.
  • Communication efficiency: Educational institutions need to communicate frequently, and often individually, and offer each stakeholder a unique and customised experience. To aid this, Canon also offers the capabilities to facilitate the enrolment and on-boarding of students at the beginning of the relationship, and Canon campaign management solutions help the organisation save time and money in subsequent and consistent communication.

Canon Middle East is at Stand G-50, at GESS 2018, Sheikh Saeed Halls at Dubai World Trade Center until March 1.

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