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SAS earns top honours at Arab Best Awards 2017

SAS earns top honours at Arab Best Awards 2017

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Alaa Youssef, Managing Director - Middle East at SAS, was awarded the Arab Best Award for the second year in a row.

Alaa Youssef, Managing Director – Middle East at SAS, was awarded the Arab Best Award for the second year in a row.

Held at the Hilton London Hotel in London Youssef was among 100 CEOs awarded at the ceremony.

Established in 2016, the Arab Best Award aims to recognise innovation and excellence in the Arab world across three core areas – government, business and community contribution and was attended by several ministers, renowned CEOs and other prominent Arab personalities.

The winners were selected according to a 17-point criteria based on the ABAEC Merit System, such as alignment to strategic business goals, leadership style and innovation and learning among others.

As a long-recognised leader in analytics, SAS has been leading the way in enabling organisations towards finding new and creative ways to address issues surrounding business sustainability and digital preparedness. This commitment and concerted effort has led to being honoured for leadership, innovation and performance at the Arab Best Award.

Commenting on his win, Alaa Youssef, Managing Director – Middle East as SAS, said: β€œIt is an honour to represent SAS at such a prestigious event for a second time. This award is an important milestone for our company. SAS is the leader for the regional analytics industry, and our commitment to deriving actionable insights from data across all industries is an essential part of achieving this success.”

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