SAS recognised at Arab Best Awards for the third consecutive year
Alaa Youssef, Managing Director – Middle East at SAS, has been awarded the Arab Best Award

SAS recognised at Arab Best Awards for the third consecutive year

Alaa Youssef, Managing Director – Middle East at SAS, has been awarded the Arab Best Award for the third year in a row.

Held at Marriot Charles de Gaulle in Paris, Youssef was among 100 CEOs honoured at the ceremony.

Established in 2016, the Arab Best Award lauded leaders across three core categories – Arab CEOs, business excellence and arts and heritage.

The ceremony was attended by distinguished leaders from various sectors such as petrochemicals, telecommunications, aviation, food industries, insurance, banking and financial services, investment, public services, Information Technology, paper industries, petroleum products and media marketing.

The winners were selected according to a 17-point criteria based on the ABAEC Merit System, such as alignment to strategic business goals, leadership style and innovation and learning among others.

As a long-recognised leader in analytics, SAS has been leading the way in enabling organisations towards finding new and creative ways to address issues surrounding business sustainability and digital preparedness.

This commitment and concerted effort has led to being honoured for leadership, innovation and performance at the Arab Best Award.

Alaa Youssef, Managing Director – Middle East as SAS, said: “It is an absolute honour to represent SAS at such an esteemed event for the third time. SAS is the global leader in the analytics industry, and our commitment to deriving actionable insights from data across all industries is an essential part of achieving this success. Therefore, this award validates these efforts.”

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