McDonald’s UAE accelerates Digital Transformation with SAP and SEIDOR MENA

McDonald’s UAE accelerates Digital Transformation with SAP and SEIDOR MENA

SAP and its channel partner SEIDOR MENA is helping McDonald’s UAE digitally transform to cater for the growing market in food.

As McDonald’s UAE, owned and operated by Emirates Fast Food Co, expands the company needed to modernise operations with mobile and scalable cloud solutions and turned to channel partner SEIDOR MENA to adopt SAP S/4 HANA Cloud ERP, SAP Analytics Cloud, and SAP SuccessFactors for talent management through a unique offering which was built specifically for their needs. 

“In the UAE’s highly-competitive and rapidly-growing quick service restaurant sector, customers want orders that are fast, consistent and tailored to their needs,” said Walid Fakih, General Manager, McDonald’s UAE. “McDonald’s UAE’s Digital Transformation with SAP is giving all of our staff real-time access to lines of business to transform customer experiences – from optimised layouts, to personalised menus and fast deliveries.”

Because McDonald’s UAE has strict quality control standards, SAP S/4HANA Public Cloud, serves as an excellent and cost-effective solution for their standardise services across the UAE. The implementation of SAP S/4 HANA Public Cloud, an intelligent, integrated ERP system, has virtualised McDonald’s infrastructure, reducing ownership and maintenance costs. By automating finance and sales processes, McDonald’s UAE is using real-time data to organise suppliers, monitor supply sources and manage inventory.

In addition to optimising IT infrastructure costs, SAP Analytics Cloud enabled McDonald’s UAE to communicate operational data to all restaurants, including kitchen serving times and relationships with third party operators.

“McDonald’s UAE Digital Transformation shows how uniting the back-office and front-office can deliver major business benefits and can enhance customer experiences,” said Zakaria Haltout, Managing Director, SAP UAE. “We’re exchanging global best practices in the retail and restaurant sectors so that McDonald’s UAE can leverage our cloud infrastructure to optimise operations and experiences, and to foster economic growth and job creation.”

Ignacio Ruiz de Eguilaz, Managing Director, SEIDOR MENA, said: “In their Digital Transformation journey, McDonald’s UAE is using SAP S/4HANA Public Cloud to shift time from managing IT to focus on higher-level business strategy across finance, sales, procurement and recruitment. In this respect, apart from streamlining their day to day HR operations with SAP SuccessFactors, we have provided an out-of-the- box accommodation management solution specifically designed for their business needs, fully integrated with SAP Cloud EC Payroll.

“McDonald’s UAE is ideally-positioned to become a future-ready Intelligent Enterprise that can meet the demands of the quick service industry of tomorrow.”

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