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IDC Directions returns to Dubai to provide ICT industry with strategic insights

IDC Directions returns to Dubai to provide ICT industry with strategic insights

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IDC Directions 2020, an ICT industry event for the Middle East, Turkey, and Africa (META), takes place at Dubai’s iconic Atlantis, The Palm on Thursday January 23.

The event is hosted by International Data Corporation (IDC) and will bring together the region’s most influential technology vendors, telecommunications operators, and IT service providers, delivering expert guidance on the challenges and opportunities that lie in wait as the digital economy enters a new phase of evolution.

“Over the past five years, IDC has documented the rise of the digital economy and advised organisations on their Digital Transformation strategies,” says Meredith Whalen, IDC’s Chief Research Officer, who will be delivering the event’s keynote speech.

“Today, the digital economy is at a critical tipping point. In just a few short years, IDC forecasts that nearly half of all GDP worldwide will come from products and services offered by digitally transformed organisations. As such, technology suppliers must transform their approach in order to meet the new buying requirements of their digital customers and connect technology to the business goals of a new digital-inspired CEO agenda.”

To learn more about the event, visit idc.com/dir20meta or join the conversation on Twitter using the hashtag #IDCDirections.

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