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Adobe, IBM and Red Hat partner to advance  customer experience transformation

Adobe, IBM and Red Hat partner to advance customer experience transformation

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Adobe, IBM and Red Hat have announced a strategic partnership to help accelerate Digital Transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalised experiences across the customer journey, driving improved engagement, profitability and loyalty.

As companies undergo their Digital Transformations and move core workloads to the cloud, the entire C-suite is facing a re-framing of their roles to meet customer demands – all while keeping security front and centre. Chief Marketing Officers and Chief Digital Officers – particularly those working in regulated industries such as banking and healthcare – are finding that with the emphasis on data-driven marketing, they are now becoming stewards of critical enterprise and customer information. For these executives, the need to protect data while delivering meaningful customer experiences is paramount.

The partnership will initially focus on:

  • Deployment flexibility with hybrid cloud: Adobe, IBM and Red Hat aim to enable brands to manage and deliver their content and assets within any hybrid cloud environment, from multiple public clouds to on-premise data centres. By certifying and delivering Adobe Experience Manager 6.5, part of Adobe Experience Cloud, to run on Red Hat OpenShift, one of the industry’s leading enterprise open source container platforms, IBM will offer clients the flexibility to host, access and leverage data in the environment of their choice.
  • Adobe enabled for financial services: Adobe joins IBM’s partner ecosystem as a strategic partner providing CX solutions for the IBM Cloud for Financial Services. Using the IBM Cloud for Financial Services, IBM will extend Adobe Experience Manager to professionals in this industry with the aim of helping them as they meet their security and regulatory requirements when delivering personalised experiences to their customers.
  • Adobe and IBM Services: IBM iX, the business design arm of IBM Services, will extend its offering across all of Adobe’s core enterprise applications. With broader, integrated support for clients across Adobe Creative Cloud, Adobe Experience Cloud, and Adobe Document Cloud, IBM iX will accelerate how global brands use data to design, implement and scale personalised customer experiences to instil trust across every corner of its business.

“Now more than ever, companies are accelerating their efforts to engage customers digitally,” said Anil Chakravarthy, Executive Vice President and General Manager, Digital Experience, Adobe. “We are excited to partner with IBM and Red Hat to enable companies in regulated industries to meet this moment and use real-time customer data to securely deliver experiences across any digital touchpoint, at scale and compliant with regulations.”

“The reality is that, today, businesses across industries are operating in an experience-first world where it is possible to gain immense value from data if trust and technology flexibility are central to the equation,” said Bridget van Kralingen, Senior Vice President, IBM Global Markets. “It is with these principles as the focus of our partnership – bringing Adobe’s marketing expertise, IBM’s industry domain knowledge and the open innovation of Red Hat – that will give clients the confidence to use their data for new competitive advantage.” 

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