Al Malki Group, Mantrac Group and Seera Group are supporting the Middle East’s US$2.3 billion Digital Transformation market, Salesforce, a global provider of CRM announced after launching one of the region’s largest digital business events, ‘Salesforce Live: Middle East 2021’.
Middle East and North Africa (MENA) organisations are investing in Digital Transformation to optimise customer experiences and drive post-pandemic business competitiveness. Consequently, the Middle East and North Africa’s Digital Transformation market has reached US$2.3 billion, according to a recent report by Future Market Insights.
“As the Middle East and North Africa’s Digital Transformation market reaches new heights, AlMalki Group, Mantrac Group and Seera Group show how the region is leading digital innovation across diverse industry verticals, such as retail, construction, and travel,” said Thierry Nicault, Area Vice President – MENA, Salesforce.
The Salesforce Live: Middle East 2021 virtual event series themed ‘Success from Anywhere,’ will have engaging speakers, thought-provoking content and practical demos and tools delivered weekly from May 25 to June 15. Sessions cover Success from Anywhere, Customer Engagement, Digital Experiences and Data and Automation.
“Salesforce Live: Middle East can help organisations to embrace the all-digital work-from-anywhere model, powered by a major evolution of the cloud into the Cloud 3.0 era. The major evolution of the cloud can help organisations to optimise operations, customer experiences, and post-pandemic business innovation,” added Nicault.
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