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Emirates NBD’s Liv elevates digital banking experiences with Azure Cloud Services

Emirates NBD’s Liv elevates digital banking experiences with Azure Cloud Services

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Naim Yazbeck, Regional Director, Enterprise and Partner Group, Microsoft UAE.

Liv, the lifestyle digital-only bank by Emirates NBD, a banking group in the Middle East, North Africa and Turkey (MENAT) region, has enhanced its customer focused offering by partnering with Microsoft to elevate the digital customer experience.

“Microsoft Azure is rapidly picking up broader awareness from businesses, large and small, who are increasingly trusting the services to enhance their capabilities from the more than 60 plus Azure regions, including the UAE cloud regions,” said Naim Yazbeck, Regional Director, Enterprise and Partner Group, Microsoft UAE. “These cloud services provide the opportunity to provide real-time insights that advance customer service and deliver a more refined consumer-focused business offering through enterprise-scale analytics, applicable across the financial sector.”

The digital bank that acts as a ‘financial buddy’ to its millennial clients is now powered by Microsoft Azure Cloud Services. The bank’s landing page has a variety of technical integrations offering a broad range of services, with advanced Application Programming Interface (APIs) and analytics that deliver a personalised banking experience. The enhancements will further elevate the Liv proposition, which has received significant global recognition for its lifestyle-centred offering, making it the bank of choice for the younger generation.

Liv’s offering is centred around personalised banking solutions that match customers’ lifestyles and needs. In addition, Liv provides a reimagined banking service, as one of the first mobile-only banks to cater to consumers’ lifestyle-based preferences. The bank provides a differentiated digital experience that is intuitive and simple to use, empowering a new generation of customers in their daily lives.

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