Describe your current job role and a summary of the business model of your organisation?
As General Manager for MENA at Tally Solutions, Vikas Panchal leads operations across the UAE and the wider GCC, drawing from over two decades of regional experience. Tally Solutions empowers small and medium enterprises, SMEs with simple, innovative technology, enabling them to focus on growth.
Through initiatives on VAT and Corporate Tax, SME compliance support, and a strong regional partner network, the company works to help SMEs thrive. Its partner-led model is key to this strategy, partners manage commercial engagements and tailor solutions to business needs, ensuring personalised service and a seamless experience across the GCC.
What are your strengths and abilities that you bring to the above role?
With a career rooted in supporting micro, small, and medium enterprises, Panchal brings an understanding of the sector’s challenges in dynamic markets such as UAE and Saudi Arabia. His strengths include balancing strategic foresight with operational execution, building and leading high-performance teams, and developing robust partner ecosystems.
His leadership has helped businesses scale efficiently while maintaining agility. This combination of experience and adaptability enables Tally Solutions to remain ahead of change and consistently deliver meaningful value to SMEs across the region.
Please describe the expectations of the end customers that you address. What are their pain points today?
SMEs in the UAE and Saudi Arabia represent 70% of the private sector and form the economic backbone of the region. These businesses increasingly demand simplicity, speed, and control in their operations. They seek software solutions that can evolve alongside their growth without adding complexity or compromising data security.
Operational efficiency is a common pain point. From invoicing and payments to compliance and reconciliation, SMEs want tools that improve productivity and streamline financial processes. There is also a rising emphasis on data privacy and system dependability.
Tally Solutions addresses these challenges with responsive, secure, and user-friendly solutions tailored for SMEs. The company’s long-standing presence in the region has established a foundation of trust, positioning it as a preferred technology partner for growing businesses navigating a fast-evolving business and regulatory landscape.
Which technologies and innovations can make a difference to your end customers’ business?
Practical innovation plays a pivotal role in the way Tally Solutions approaches technology. Embedded banking and financial automation, for instance, are already making a measurable impact for SMEs. Features such as real-time bank reconciliation, integrated payments, and in-system financial visibility eliminate friction and enable more informed decision-making.
TallyPrime, the company’s flagship product, supports this need by delivering smarter reporting tools and dashboards that transform raw data into actionable insights. The focus remains on building intuitive technology that empowers SMEs to respond faster and operate with greater confidence.
Scalability and security are also priorities, ensuring that businesses are equipped with tools that support long-term growth without disruption. The goal is to make technology an enabler, not a hurdle, for SME advancement.
Which non-competitive business in the region do you admire for innovative usage of technology?
Noon.com is a notable example of a regional business that has leveraged technology to reimagine customer experience. The homegrown e-commerce platform has streamlined its services to deliver consistent value through innovation. Additionally, regional fintech and logistics companies are making waves using intelligent automation and analytics, creating more personalised and scalable service models.
Their ability to simplify complex systems while staying relevant to end users is particularly inspiring. For companies like Tally Solutions, these examples offer important lessons on how technology can be used to elevate both experience and efficiency in competitive markets.
Which aspects of your job role do you find rewarding and which challenging?
What is most rewarding is the impact on SMEs, helping them simplify their business operations and grow with confidence. It is fulfilling to see solutions directly contribute to success stories. At the same time, one of the most challenging aspects is staying ahead of constant change.
Technology, regulations, and customer expectations are forever evolving, and simultaneously, we need to evolve just as fast. But we see that challenge as a motivator, it keeps the role dynamic and pushes us to continually improve.
How do you best like to de-stress and recharge off work?
I find balance in the little things; travelling, taking long walks, and spending quality time with my family. These moments help me disconnect, reflect, and come back with a fresh perspective. It is a simple routine, but one that has been incredibly grounding and energising for me over the years.
