Incorta, a leading unified data analytics platform, has signed a strategic Memorandum of Understanding (MoU) with Dubai Quality Group (DQG) to accelerate the adoption of artificial intelligence and operational data intelligence across both public and private sector organisations in the UAE.
The partnership aims to support the nation’s Artificial Intelligence Strategy by embedding cutting-edge AI solutions and live data analytics capabilities into institutional decision-making processes. By combining Incorta’s technical expertise with DQG’s longstanding leadership in quality and excellence initiatives, the collaboration is set to enhance operational agility, improve data accuracy, and advance the UAE’s digital transformation ambitions.
Signed in the presence of Maged Taher, EMEA General Manager at Incorta, and Samira Mohamed, Managing Director of Dubai Quality Group, the agreement reflects a joint commitment to fostering a data-literate culture capable of responding quickly to emerging challenges with evidence-based insights.
“Together with Dubai Quality Group, we’re enabling UAE organisations to harness one of the world’s most advanced AI and operational data platforms,” said Taher. “This collaboration makes it possible to analyse real-time, raw data across systems—without the complexity of traditional ETL—offering unparalleled speed, precision and business impact.”
At the heart of the initiative is Incorta’s direct data mapping technology, which allows businesses to query live, source-identical datasets without reshaping, aggregating or duplicating them. The platform’s AI capabilities, including its Nexus engine for natural language querying, are paired with intuitive low-code/no-code interfaces, making advanced analytics more accessible to both technical teams and business users.
For Dubai Quality Group, the partnership represents a step forward in delivering smart, sustainable innovation to its growing network of government and corporate members.
“This agreement reflects our commitment to building an intelligent, future-ready UAE,” said Ms. Mohamed. “By integrating Incorta’s advanced data technology into our ecosystem, we are strengthening our ability to help organisations adopt world-class quality practices and make better-informed decisions at speed.”
As part of the collaboration, both entities will co-develop frameworks to serve as a ‘single source of truth’ for organisations, eliminating data silos and supporting strategic planning through accurate, live insights. This aligns with DQG’s mission to elevate business excellence across the region, and Incorta’s goal of transforming analytics into a high-speed, high-trust capability.
Founded in 1994 under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, Dubai Quality Group continues to be a key driver of innovation, training, and thought leadership in the UAE. Incorta, meanwhile, is backed by top-tier global investors including GV (Google Ventures), M12 (Microsoft Ventures), and Kleiner Perkins, and is known for reshaping enterprise analytics by closing the gap between data access and actionable insight.
