Ericsson is showcasing how AI and 5G are driving Digital Transformation and creating new opportunities for businesses and consumers at GITEX 2025. Petra Schirren, President Gulf at Ericsson Europe, Middle East and Africa, tells us how the company is highlighting scalable AI solutions, intent-based networks, and interactive demonstrations that empower enterprises, optimise operations and enhance user experiences across industries.
Please describe the overall theme of your booth or presence at GITEX 2025
The overarching theme of our presence at GITEX 2025 is ‘Step Into What’s Next’. We are excited to showcase how advanced technologies like AI and 5G drive Digital Transformation and create opportunities for businesses and consumers alike.
Our focus will be on showcasing differentiated connectivity, tailoring network performance to diverse needs and mission-critical solutions delivering secure, resilient communications for vital sectors.
We will highlight our commitment to sustainability and collaboration, showcasing partnerships fostering innovation and supporting UAE’s Vision 2030. Through interactive demonstrations and engaging discussions, we invite everyone to explore the future of connectivity with us.
Please describe the primary products, solutions and/or use cases you will be presenting at GITEX 2025
We will be presenting a range of innovative products and solutions that highlight the power of 5G and AI. Our showcase will include high-performing programmable networks that are intent-based and AI-driven, designed to enhance connectivity and improve user experiences. Visitors can look forward to interactive demonstrations to see how Ericsson’s technology can transform everyday life. We will also demonstrate scalable AI solutions that empower enterprises to optimise their operations and drive efficiency. Our demos will allow attendees to see firsthand how these advancements can be applied across various industries.
How is the impact of AI for channel partners and end-users being showcased at your stand?
Our stand will showcase AI automation solutions that enhance network performance and allow service providers to operate more efficiently and respond to end-user needs
in real time. For channel partners, we offer scalable AI applications that empower them to deliver tailored solutions and improve their service offerings. We will highlight real-world use cases demonstrating how AI is transforming business operations, enabling enterprises to achieve greater agility and efficiency. Through these insights, we aim to illustrate how AI can drive value and innovation across the entire ecosystem.
Please name the channel or alliance partners with whom you are participating or those participating at your stand, and the solutions being jointly presented
At GITEX 2025, we will be showcasing our commitment to innovation and collaboration within the telecommunications industry. We believe partnerships play a crucial role in driving advancements in technology and our focus will be on demonstrating how our cutting-edge solutions, including AI and 5G technologies, can empower businesses and enhance user experiences. We look forward to engaging with attendees and discussing the future of connectivity and collaboration in the industry.
Are there any major announcements, keynote presentations, technical briefings and/or awards, planned during GITEX 2025?
We are focused on providing an engaging experience for all attendees and are excited for visitors to explore our interactive demos that showcase the latest advancements in AI and 5G technology. We look forward to welcoming everyone to our booth and sharing our vision for the future of connectivity.
