Matthew Gray, SVP Global Partnerships & Alliances, Tealium, describes how Tealium will showcase how enterprises can unlock real-time, AI-ready data to accelerate innovation at GITEX Global 2025.
Please describe the overall theme of your booth or presence at GITEX 2025
At GITEX 2025, Tealium will join AWS to highlight how enterprises across the Middle East can unlock real-time, AI-ready data to accelerate innovation. Our joint theme is about powering trusted, measurable AI outcomes, anchored on AWS’s secure UAE data centres and Tealium’s ability to activate consented, real-time customer data.
Together with AWS, we will demonstrate how brands can achieve real-time AI experiences and translate experimentation into sustainable business growth.
Please describe the primary products, solutions, use cases that you will be presenting at GITEX 2025
We are highlighting Tealium’s Customer Data Platform (CDP), which has been recognised as a Leader in the Gartner Magic Quadrant for two consecutive years. The CDP prepares, unifies and activates customer data in real time, enabling organisations to deliver personalised experiences, ensure compliance and drive ROI from AI initiatives with confidence.
Together with AWS, Tealium helps enterprises in the Middle East deliver hyper-personalised, compliant customer experiences, leveraging the AWS native services to fuel AI initiatives for measurable ROI. Many global brands leverage unified first-party data and predictive models to create personalised, scalable and compliant interactions through the Customer Data Hub on AWS.
How is the impact of AI for channel partners and end-users being showcased at your stand?
At GITEX, we’re showcasing how AI becomes powerful when fuelled by real-time, trusted customer data. Tealium’s Customer Data Platform unifies fragmented data to deliver accurate, compliant and actionable insights. For enterprises, this means delivering hyper-personalised customer experiences, improving compliance and generating measurable ROI.
For partners, it opens up stronger ecosystems and new solution opportunities by seamlessly integrating with AWS technologies like Bedrock and SageMaker. Our stand highlights how real-time data activation empowers organisations across industries in the Middle East to harness AI not just as a tool, but as a driver of sustainable growth and innovation.
Please name the channel or alliance partners with whom you are participating with or those that will be participating at your stand and the solutions being presented jointly?
Tealium is proud to collaborate with AWS at GITEX 2025, where we will have a dedicated presence within the AWS booth. This partnership underscores our commitment to delivering localised, compliant and scalable data solutions powered by AWS data centres in the UAE. Beyond cloud, Tealium’s ecosystem spans global and regional technology partners, system integrators and agencies, enabling enterprises to accelerate AI adoption and personalisation at scale.
For example, Tealium works closely with strategic partners such as Publicis Sapient on government and semi-government initiatives in the region. With over 2,500 registered partners and 1,300 turnkey integrations, Tealium ensures seamless, real-time data activation across the marketing technology stack – driving trusted customer engagement and measurable outcomes.
Are there any major announcements, keynote presentations, technical briefings, awards, being planned during GITEX 2025?
At the event, Tealium will host a signing ceremony with the AWS General Manager to highlight their collaboration on localised data capabilities. With Tealium’s platform built on AWS data centres in the UAE, customers gain improved latency, stronger compliance and assurance that sensitive data stays within national borders.
