Phison and its subsidiary MaiStorage will demonstrate how flash storage evolves into a computational asset for real-world AI, highlighting enterprise SSD and aiDAPTIV+ innovations that accelerate time to insight, enhance sustainability and power on-premises AI across EMEA and APAC.
Please describe the overall theme of your booth or presence at GITEX 2025:
At GITEX, Phison and its subsidiary MaiStorage will spotlight how flash storage becomes a computational asset for real-world AI. This highlights how Pascari enterprise SSDs and aiDAPTIV+ help organisations achieve faster time to insight, bring AI on-premises, and build resilient infrastructure across EMEA and APAC regions.
Also, KS Pua, Founder and CEO of multibillion-dollar semiconductor leader Phison and group CEO of MaiStorage and inventor of the first single-chip USB flash drive, will be speaking at the event in a fireside chat ‘From Pendrive to AI Nation: Malaysia’s Leap in Digital Innovation’ on October 14 at 4:30 p.m.
Please describe the primary products, solutions, use cases that you will be presenting at GITEX 2025:
Phison’s Pascari enterprise SSDs feature ultra-capacity models up to 122.88TB per drive with Gen5 performance and are built for AI/ML, HPC, databases and analytics, and offered in multiple form factors.
Secondly, Phison’s aiDAPTIV+ is a software-plus-flash approach that extends effective GPU memory to enable affordable, on-premises LLM training, fine-tuning and inference, even in constrained environments.
Together, they speed RAG pipelines, data preparation and model iteration while lowering TCO and improving sustainability through higher density per server. Use cases range from cloud and enterprise data centres to university and SMB AI labs that require privacy, control and predictable costs.
How is the impact of AI for channel partners and end-users being showcased at your stand?
KS Pua will outline AI’s impact for partners and end-users through real deployments and reference builds. He’ll explain how aiDAPTIV+ runs on infrastructure equipped with high-capacity flash and Pascari enterprise SSDs reduces cost versus GPU-only stacks. For channel partners, he’ll share guidance on combining aiDAPTIV+ with certified systems and recommending Pascari where appropriate to deliver predictable performance.
For end-users, he’ll provide playbooks: deploy on-premises for privacy, scale with flash-backed caching and fine-tune models on domain data. He’ll point to measured gains in throughput, IOPS and density that yield simpler stacks and faster outcomes across US, EMEA and APAC
Please name the channel or alliance partners with whom you are participating or those that will be participating at your stand, and the solutions being presented jointly:
KS can discuss ecosystem momentum with partners including Supermicro, Seagate and Micron in enterprise and client SSD innovation. On the solution side, aiDAPTIV+ appears in ready-to-run systems with MAINGEAR and Newegg ABS, giving partners turnkey options for on-prem LLM training and inference. He’ll also touch on lunar-resilient storage with Lonestar Data Holdings as a proof point of durability and innovation at extreme scale.
Are there any major announcements, keynote presentations, technical briefings, awards, being planned during GITEX 2025?
KS Pua will be in a fireside chat ‘From Pendrive to AI Nation: Malaysia’s Leap in Digital Innovation’ on October 14 at 4:30 p.m., discussing Phison’s global and EMEA/APAC AI investments. He can also address ongoing advancements in Pascari capacity and aiDAPTIV+ adoption with partners.

