Presight, a leading global AI and big data analytics company, has signed a contract with First Abu Dhabi Bank (FAB) to deploy advanced Artificial Intelligence (AI) and data analytics solutions that enhance customer intelligence, optimise resource planning and strengthen the bank’s commercial growth strategy.
The announcement reflects the shared commitment of both organisations to position the UAE at the forefront of financial innovation and responsible AI adoption.
As part of the project, Presight’s Applied Intelligence framework will support FAB across two priority areas: growth intelligence and resource planning. Through growth intelligence, Presight will integrate multi-source economic, sectoral and firmographic data into an AI-powered analytics platform, enabling FAB to identify and engage high-potential corporate and institutional clients. The platform will generate ranked opportunity lists and geospatial heatmaps, allowing relationship managers to focus on organisations with the strongest conversion potential and improving precision, speed and strategic alignment across FAB’s commercial teams.
For resource planning, Presight will apply geospatial and econometric analysis to optimise FAB’s branch and ATM network. These insights will inform strategic decisions that improve coverage, enhance accessibility, reduce cost-to-serve and ensure physical infrastructure remains aligned with evolving customer demand and trade flows.
This agreement builds on the success of previous Presight deployments at FAB, which have already demonstrated measurable impact through pilot programmes and proof-of-concept initiatives.
Hana Al Rostamani, Group Chief Executive Officer of First Abu Dhabi Bank, said: “Partnering with Presight will enable us to accelerate our adoption of AI and advanced analytics in ways that directly support our growth strategy. The platforms and insights delivered so far are already enhancing decision-making and enabling our teams to serve clients with greater precision and agility. This collaboration reinforces FAB’s position as a forward-looking institution shaping the future of banking.”
Thomas Pramotedham, Chief Executive Officer of Presight, said: “Our partnership with FAB is built on a shared commitment to serve clients better and shape the future of banking through responsible innovation. By embedding AI-driven analytics into FAB’s growth and resource planning, we are helping create a banking model that is more responsive, efficient and client-centric. These capabilities are critical for financial institutions as they navigate complex markets and rising customer expectations.”
Building on this momentum, Presight and FAB are deepening their collaboration to further embed AI across the bank’s ecosystem, from client engagement and credit assessment to operational forecasting and strategic planning. The partnership reflects a shared understanding that the future of financial services will be shaped by institutions capable of harnessing AI responsibly and at scale.
Earlier this year, Presight announced several strategic collaborations across the financial and banking sectors aimed at advancing AI innovation, strengthening regulatory infrastructure and supporting the UAE’s Financial Infrastructure Transformation programme. Together with FAB, these initiatives highlight Presight’s leadership in responsible AI adoption and its contribution to the UAE’s ambition to become a global hub for intelligent, data-driven innovation.
