As organisations manage increasingly complex client environments, securing and streamlining access to sensitive systems has become a critical operational and trust imperative. John Georgatos, Global Chief Information Officer, VaynerX, tells us how adopting a unified, zero-trust credential management platform has strengthened security, improved efficiency and enabled secure collaboration at scale.
Prior to adopting Keeper, the organisation’s credential management was decentralised. VaynerX wanted the best solution to streamline daily operations and strengthen its security posture when managing clients’ accounts. Internal teams routinely access client-owned systems, making credential security essential to protecting not only internal operations but also client trust and long-term partnerships.
John Georgatos, Global Chief Information Officer, VaynerX, said: “Prior to Keeper, we weren’t using a unified approach across the organisation that could capture everything in a single pane of glass.”
To address these challenges, VaynerX conducted a formal evaluation of enterprise password management platforms and ultimately selected Keeper.
The decision was driven by Keeper’s security architecture, administrative depth and its ability to scale across a complex, multi-entity organisation without disrupting productivity.
John Maalouf, SVP, Global Head of Procurement, VaynerX, said: “Choosing Keeper came down to its functionality, ease of use and the ability to centrally manage the system, giving us enterprise-level security access.”
Centralised Credential Management – Built on a zero-trust, zero-knowledge architecture, Keeper provided VaynerX with a centralised platform to securely manage credentials while maintaining enterprise-grade governance and control.
Keeper was deployed as the standard password management solution across all VaynerX entities, supporting both centralised governance and local team collaboration. From the outset, the goal was not simply to introduce a password vault, but to establish a secure, enterprise-wide system for credential lifecycle management.
John Georgatos, Global Chief Information Officer, VaynerX, said: “What ultimately led us to Keeper was how simple it was to integrate with our existing identity provider, Okta, and how well both platforms coexist with each other.”
Seamless Integration with Existing Infrastructure – Keeper integrated seamlessly with Okta to support Single Sign-On (SSO), automated user provisioning and deprovisioning, creating a simple and easy authentication experience.
Employees gain access to Keeper as part of their normal login flow, while IT maintains centralised control. Through Google Workspace, administrators also deployed the KeeperFill browser extension organisation-wide, accelerating adoption and enabling secure autofill across websites and applications.
John Maalouf, SVP, Global Head of Procurement, VaynerX, said: “Keeper impressed me with the native nature of the Google Chrome extension. Keeper automatically fills the password field, and you don’t have to leave the website that you’re trying to log into.”
User Adoption and Training Support – Keeper provides extensive product documentation, implementation resources and customer success support to guide organisations through enterprise-wide deployment. At VaynerX, these resources were paired with internal communications and live training sessions to support a smooth rollout across a global workforce.
Keeper is recognised as the leading password manager for organisations of all sizes and is easy to use and quick to deploy.
For end-users, detailed product guides and training videos drive high user adoption.
John Georgatos, Global Chief Information Officer, VaynerX, said: “Leading up to launch, Keeper’s Customer Success Team was right there with us to walk us through every single training and make sure that our adoption rate was getting to the point that we wanted it to.”
Best-in-Class Security – Keeper’s zero-trust, zero-knowledge security architecture is unmatched at safeguarding information and mitigating the risk of a data breach. Keeper combines device-level, Elliptic Curve Cryptography (ECC) with multiple layers of encryption (at the vault, folder and record levels), multi-factor and biometric authentication. Keeper is SOC 2 and ISO 27001 compliant — with the longest-standing compliance in the industry — as well as FedRAMP High and GovRAMP Authorised.
Organisation Impact
The deployment of Keeper had a broad and lasting impact across VaynerX, strengthening overall security, improving operational efficiency and reinforcing a culture of shared responsibility for protecting critical data.
Stronger Security Posture and Centralised Governance – With Keeper deployed enterprise-wide, VaynerX gained consistent visibility into how credentials are created, stored, shared and accessed. Security teams can now enforce password standards, reduce reuse and proactively manage risk across internal systems and client environments. This approach reduced risk not only for internal systems but also for client-owned platforms that VaynerX teams access daily.
Christine Kadets, Director of Procurement, VaynerX, said: “Everyone here uses Keeper. It is not an option, and we like it that way.”
Improved Operational Efficiency for IT and Security Teams – Keeper streamlined onboarding and offboarding processes by enabling secure credential transfers and centralised access management. As a result, VaynerX experienced a noticeable reduction in password-related IT support requests.
Secure, Scalable Client Collaboration – Client work is core to VaynerX’s business, and Keeper’s easy-to-use sharing capabilities directly support that model. Keeper’s bidirectional One-Time Share feature enables VaynerX to receive sensitive credentials from clients and vendors outside the organisation without relying on email or shared documents, even if they are not Keeper users.
John Georgatos, Global Chief Information Officer, VaynerX, said: “The bidirectional One-Time Share feature has been incredibly helpful and, more importantly, helps us securely
share information between our clients and vendors.”
High User Adoption and Minimal Disruption – Keeper’s ease of use, browser extension and mobile accessibility drove strong adoption across technical and non-technical teams alike. VaynerX successfully onboarded 99.5% of its employees within the Keeper platform. Keeper is now a pivotal tool in daily workflows for storing, managing and generating secure credentials, and has been transformative for the organisation.
Positive Impact Beyond the Workplace – Keeper’s availability for personal use, with a free Family Plan provided to employees, reinforced strong security habits beyond VaynerX, helping employees apply the same best practices in their daily lives. By extending secure credential management outside of work, the organisation further reduced risk while fostering a culture of security awareness.
John Georgatos, Global Chief Information Officer, VaynerX, said: “Keeper helps us to achieve the transformation goals of our organisation, which are centralisation, consolidation and standardisation.”
Overall, Keeper has become a core component of VaynerX’s cybersecurity strategy, supporting secure password and passkey usage, reinforcing client confidence, providing unparalleled visibility and enabling teams to focus on delivering impact at scale without slowing down business operations.
We asked John Georgatos, Global Chief Information Officer, VaynerX, further questions to find out more.
How did adopting a zero-trust, zero-knowledge approach change the way your teams think about access and accountability?
It fundamentally reset our posture around access. We moved from a culture of assumed trust to a model of deliberate trust. Access is no longer something granted indefinitely, but rather, it’s contextual, justified and aligned to real business needs. That shift alone reduces risk in a measurable way.
Keeper’s zero-knowledge architecture reinforces a critical principle: ownership stays with us. We control our credentials. That clarity strengthens accountability across the organisation and embeds security into our daily operations. It’s not an IT initiative – it’s an operating standard.
What role did integration with Okta and Google Workspace play in driving rapid user adoption across a global workforce?
Security only works at scale if it’s frictionless. By integrating Keeper directly with Okta and Google Workspace, we aligned with the identity systems our teams already trust and use every day. That minimised disruption and accelerated adoption globally.
Equally important to us was automation. Provisioning and deprovisioning are policy-driven, not manual. As we grow and teams evolve, access controls adapt in real time. That level of integration turns security from a reactive function into a scalable infrastructure layer.
How has centralised credential visibility improved security governance across both internal systems and client-owned platforms?
That centralised visibility gives us strategic control. Instead of fragmented access points and informal ownership, we now have a unified view of credentials across internal systems and client environments.
That visibility enables consistent governance, faster remediation and stronger alignment between security and business operations. In a client-driven organisation, where teams move quickly and environments vary, centralised oversight is what allows agility without sacrificing control.
In what ways has Keeper reduced operational friction for IT and security teams while supporting VaynerX’s client-driven business model?
The goal isn’t just stronger security – it’s resilient, scalable security. Keeper allowed us to implement structured guardrails that support speed instead of hindering it.
IT operates more efficiently, security policies are enforced consistently and client teams can collaborate confidently across platforms. We’ve moved from managing credentials tactically to governing access strategically. That shift positions us to scale securely as the business continues to evolve.
