Mai Dubai, a leading bottled water company, has successfully completed an enterprise-wide automation programme using the Kissflow low-code, no-code platform.
In just two years since deployment, the company has digitalised and automated 96 critical operational processes, all developed in-house without vendor dependency. This has significantly reduced manual workloads, accelerated turnaround times and improved overall business agility.
Adrian D’Cunha, Head Of Information Technology at Mai Dubai, said: “We have always been committed to building a digital-first organisation. While our ERP system remains central to our operations, many of our challenges exist around it, not within it. We recognised that a low-code, no-code platform would allow us to rapidly build and customise applications, integrate data across systems and digitise workflows without disrupting our core SAP environment.”
Operating with a lean IT team, Mai Dubai moved at remarkable speed following implementation of Kissflow’s low-code, no-code platform in November 2024. Within months, the company began rapidly scaling automation, going on to build 96 processes spanning sales order creation, invoice approvals, discount approvals and a wide range of workflows that previously relied on manual intervention or fragmented systems.
A standout example of this capability is Mai Dubai’s fleet management system. Rather than investing in a separate, off-the-shelf solution, the company designed and deployed a fully functional fleet management system using Kissflow’s workflow and application-building capabilities. This not only reduced costs and implementation timelines but also ensured the system was tailored precisely to Mai Dubai’s complex and expansive operations, demonstrating the platform’s ability to replace traditional enterprise applications.
The impact has been substantial. By eliminating repetitive tasks and streamlining approvals, Mai Dubai has reduced process cycle times by up to 50%. This has not only improved internal efficiency but also enhanced experiences for customers and partners, enabling faster order processing, more responsive approvals and greater operational transparency across the value chain.
Beyond automation, the platform has empowered business users to take ownership of innovation. Beyond large-scale systems such as fleet management, the platform has also enabled rapid innovation at the micro level. An example is the company’s merchandising system, which was conceptualised, built and deployed in just 45 minutes. This demonstrates the speed and flexibility that low-code development can unlock.
“Kissflow bridged the gap between speed, efficiency and governance for us. What started as a simple approval workflow evolved into a full-fledged application platform—deployed in weeks, scaled internally without third parties and even extended to vendors. From building workflows in hours to launching a live merchandising module in 45 minutes, Kissflow has truly been a game changer,” D’Cunha said.
Prasanna Rajendra, Vice-President, EMEA at Kissflow, added: “What stands out in Mai Dubai’s journey is not just the scale of automation, but the shift in how technology is consumed within the business. This is no longer solely about IT-led transformation — it’s about empowering operational teams to actively build, adapt and optimise their own workflows, dramatically increasing the speed of execution. By creating a unified digital layer that connects people, processes and data in real time, Mai Dubai has laid the foundation for a far more responsive and intelligent operating model. As adoption deepens, the value will compound with each new workflow and integration contributing to greater agility, insight and long-term resilience.”
Mai Dubai is currently leveraging the platform not just for automation, but as a foundation for data-driven decision-making. By consolidating workflows and integrating data from multiple systems, the company now benefits from real-time insights into its operations. This enhanced visibility is enabling more accurate planning and forecasting, improving resilience and supporting more informed, proactive decision-making across the business.
As Mai Dubai continues its growth trajectory, its investment in low-code innovation and its ability to build and scale business-critical systems in-house positions it to remain agile, efficient and responsive in an increasingly competitive market.
We asked Adrian D’Cunha, Head of Information Technology at Mai Dubai, further questions to find out more about the project.
How did Kissflow help accelerate Mai Dubai’s Digital Transformation?
Kissflow helped us accelerate Digital Transformation by giving us a faster and more flexible way to digitise business processes. Instead of relying only on traditional development cycles, we were able to design, test and deploy workflows much quicker.
This was especially valuable because many business requirements were operational in nature and needed faster turnaround. Kissflow allowed us to address those needs while still keeping IT governance, visibility and control in place.
What were the biggest operational challenges that were addressed?
The main challenges were manual approvals, process delays, fragmented workflows and limited visibility across departments.
Before digitisation, many processes depended on emails, manual follow-ups or offline approvals. Kissflow helped us convert these into structured workflows with clear ownership, tracking and escalation. This improved consistency, reduced delays and gave the business better control over day-to-day operations.
What was the impact on IT and business collaboration?
Kissflow has changed the way IT and business teams collaborate. Earlier, many requests would come to IT as isolated requirements and the business would wait for delivery. Now, business users are more involved in shaping the solution.
IT provides the framework, governance and technical support, while the business brings process knowledge and ownership. This has created a more collaborative model and has helped reduce turnaround time for many initiatives.
What was the impact on efficiency, decision-making and agility?
The impact has been visible across three areas.
From an efficiency perspective, we have reduced manual effort, follow-ups and approval delays. From a decision-making perspective, dashboards and process visibility have helped teams understand status, bottlenecks and accountability more clearly. From an agility perspective, we are now able to respond to changing business needs much faster.
Overall, Kissflow has helped Mai Dubai become more digitally agile, more transparent in operations, and better prepared to scale innovation across the organisation.
