Exclaimer, a global provider of email signature management, has launched MSP Connect, a new partner programme designed to help managed service providers (MSPs) provision, manage and grow centralised email signature services across multiple customer environments.
The launch forms part of Exclaimer’s channel-first growth strategy, with partners accounting for approximately 30% of annual recurring revenue and its global channel ecosystem including roughly 5,000 partners.
MSP Connect combines a consumption-based commercial model, a redesigned self-service portal, dedicated channel support and not-for-resale licensing. The programme enables MSPs to manage customers centrally and align costs with actual usage.
“MSPs have been clear about what they need from us – a platform that is easy to provision at scale, a commercial model that flexes with their customers and commercial support that helps them grow,” said Jim Turner, Chief Operating Officer at Exclaimer. “We also heard clearly where our previous MSP offering fell short. It was not easy enough to use, and the billing model did not reflect how MSPs run their businesses. MSP Connect is the reset. It removes unnecessary steps, gives partners more control through self-service and aligns billing with what their customers use.”
The programme includes consumption-based billing, Professional Services Automation (PSA) integrations, centralised self-service, dedicated account management and NFR licensing.
Exclaimer also said MSPs can deploy the service in under an hour, depending on the customer environment, across Microsoft 365 and Google Workspace.
