Your customers expect more.
Our recent research, commissioned with Morning Consult, found that a whopping 63% of consumers would leave a brand after just one or two negative experiences.
The tolerance for poor customer service is getting lower. Customers want their interactions with brands to be faster, more accurate, and more personalized than ever before. And this kind of service is not easy to find. Nearly a third of respondents in our research with Morning Consult have had neutral customer support experiences, with nothing positive or negative to reveal.
As a primary customer touch point, customer support holds a significant brand opportunity.